“Our record growth in the first quarter signifies the beginning of an auspicious year for customedialabs,” said President and CEO, Manos Sifakis. “As we enter our 12th year of business, we are energized and inspired by both of these new, strategic partnerships.”

Genomind is a personalized medicine company comprised of innovative researchers and expert leaders in psychiatry and neurology. customedialabs will be their Agency of Record, providing a full spectrum of integrated marketing services, including a multi-channel brand transformation.

The National Innovation Fund (NIF) is a venture capital fund that supports start-ups, particularly in the area of technology. customedialabs’ primary task will be to express NIF’s core brand and the brands of its investments, by breaking down and humanizing complex, science and business models in multiple channels.

FirstLab is one of the largest, private Third Party Administrators of drug and alcohol testing programs in the country. customedialabs will be their Agency of Record, providing a full spectrum of integrated marketing services.

GlobalFit is a leading provider of benefits for healthy living. Their broad selection of programs, products and services are expressly designed to create a healthier world. customedialabs will be producing their latest service offering, an online portal that promotes wellness for companies and their employees.

About customedialabs
We are a full-service agency that helps businesses thrive in a digital world. Our core DNA is digital, but we deliver strong brand solutions in every medium. We understand that to change the world, you need to inspire people. That’s why everything we do is human-centric: our ideas, our team, and our approach. customedialabs has offices in North America and Europe.

Two new employees have joined the Wayne, PA office: Kelly Tancredi as Account Coordinator; Ryann Kahn as Marketing Strategist.

Three new employees have joined the Larissa, Greece office: Evi Karakozoglou as Business Analyst; Maria Giannouka as Interactive Designer; and Ilias Chalkiopoulos as Animator/Programmer.

About customedialabs
customedialabs is an award-winning digital agency with offices in North America and Europe. The agency’s core mission is to provide clients with compelling brand expressions through progressive and innovative media strategies and solutions.

For more information, contact customedialabs at info@customedialabs.com or 1.866.287.8750.

customedialabs’ work for The Greek America Foundation’s 2011 Gabby Awards won the IMA Best in Class Award, in the Events category. The Best in Class award is the highest honor bestowed by the IMA and represents the very best in planning, execution and overall expertise in website design.
customedialabs was honored for creating a new website and an enterprise-level content management system for the Gabby Awards, along with an engaging new brand and an inspiring theme. The dynamic web presence generated increased sponsorships from worldwide donors, social media buzz, and extensive press interest.

customedialabs also took home two Outstanding Achievement Awards, in the Healthcare and B2B categories, for its work with Aetna and ZEUS Scientific. For Aetna, customedialabs built a consumer health portal, which educates consumers about healthcare and helps them make better decisions and live healthier lives. For ZEUS Scientific, customedialabs created a clean, new website, with an updated information architecture and user experience, as well as an improved content management system. The new site has helped ZEUS Scientific by increasing their visibility, delivering a better brand experience, and allowing them to provide timely and relevant content to their audiences.

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honors individuals and organizations for their outstanding achievements. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.

customedialabs created an engaging new brand and inspiring theme for the 2011 Gabby Awards, along with an inviting and dynamic web experience. To ensure that timely and buzz-worthy content could be updated with ease, an enterprise-level content management system was developed, keeping visitors up to date.

www.gabbyawards.com has quickly become a popular destination site, informing and educating visitors about all things Gabby's. The ability to quickly and easily update the site works cohesively with the Greek America Foundation’s social media initiatives, empowering users to promote and share up-to-the-minute content. The new site design and architecture has generated increased sponsorships from donors across the world, social media buzz, early ticket inquiries and extensive press around the event.

customedialabs created the inspiring theme of the PN9 Philadelphia event, “There’s a Better Way to Get a Job in Advertising.” They also delivered a multi-channel promotional campaign including posters, HTML blasts, world-wide distributed program book pages highlighting the Philadelphia sponsors and a promotional video.

Each campaign component highlights the theme of PN9 Philadelphia by showcasing “black magic” designs in each execution. In the promotional video customedialabs created, an aspiring creative has been rejected multiple times from many agencies and decides to turn to black magic to land the job of his dreams. After many failed attempts, the messaging that “There’s a Better Way to Get a Job in Advertising” comes on screen and persuades viewers to attend Portfolio Night 9 Philadelphia if they truly want to break into this area’s advertising industry.

“We’re proud to be the marketing partner for this year’s Portfolio Night 9 Philadelphia,” said Manos Sifakis, President and CEO of customedialabs. “It’s important for us to help foster creativity in the Philadelphia area and bring in new, fresh talent.”

customedialabs will also participate in Portfolio Night 9 Philadelphia at the Lincoln Financial Field as portfolio reviewers along with several area agencies.

customedialabs earned a Gold ADDY in the Consumer Website- HTML Services category for its work on a consumer health portal built for Aetna, a new partner that was added to the agency’s client roster in 2010. The core mission of this portal is to educate consumers about healthcare, help them make better decisions and live healthier lives.

customedialabs also won a Silver ADDY for a digital campaign in the Public Service- Interactive category, which highlights the Philadelphia Ronald McDonald House, a charity that provides a home away from home for families with ill children seeking treatment in local Philadelphia hospitals. The interactive microsite allows users to learn about the Guest Chef program at the House and engage with Guest Chef volunteers' stories. Visit the site at http://www.customedialabs.com/giving

Already creating buzz through various social media channels, a rich media experience sends visitors to interact with the campaign microsite. PRMH and customedialabs will both continue to promote the work through social media and on the customedialabs website www.customedialabs.com.

The customedialabs holiday campaign helps promote awareness of the Guest Chef Program. The Guest Chef Program allows organizations, like customedialabs, to come in and cook a meal for the 62 families staying at the two Philadelphia Ronald McDonald Houses, while their children receive treatment in local Philadelphia hospitals.

Susan Campbell, the Executive Director of the PRMH, had this to say about the customedialabs holiday campaign. "PRMH is thankful to end another year with a strong partnership with our creative colleagues at customedialabs. We are thrilled that customedialabs has decided to focus their holiday campaign on promoting our Guest Chef Program again this year."

Not only does customedialabs promote awareness through interactive web initiatives for the PRMH, but they will be volunteering as Guest Chefs in January for their second year consecutively.

"customedialabs is pleased to collaborate with the PRMH to help promote its overall mission to help families with critically-ill children. As a direct supporter of the House, we chose to feature PRMH once again in our 2010 Holiday Campaign and highlight why it’s so necessary to give back to those in need," said Manos Sifakis, president and CEO of customedialabs.

To see this interactive website please visit http://www.customedialabs.com/giving.

About the Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of children with life-threatening illnesses receiving treatment at local hospitals.  The Philadelphia Ronald McDonald House also runs Ronald McDonald Camp in the Poconos which provides one week of camp for oncology patients and their siblings.  In addition, we operate two Ronald McDonald Family Rooms at The Children’s Hospital of Philadelphia to provide a space for families away from the bedside. Founded 36 years ago as the very first Ronald McDonald House in the world, today we are the model for over 300 Houses throughout the globe.

The IMA awards honors CML with a "Best in Class" award in the Building/Construction category for its work with ModSpace, a leading supplier of permanent and temporary modular construction. CML deployed a new corporate web presence with a robust content management system and an enhanced visual design. The new site unified ModSpace's products under one cohesive umbrella with increased functionality resulting in a better overall user experience.

customedialabs also takes home an Outstanding Achievement Award in the Marketing category for its 10th Anniversary Campaign. CML opened its doors to guests at their new headquarters located outside of Philadelphia, as well as visitors from around the world- "virtually." The event, broadcast live via the web using cutting edge flash media technology, allowed attendees to share in the festivities by way of an interactive microsite. Guests could explore customedialabs past, present and future through an innovative timeline highlighting key projects, awards and clients. The site also featured a video showcasing core marketing issues and how customedialabs predicts technology and interactive marketing can solve these issues in the future.

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honors individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards™, establishes the judging system and provides the judges for the competition.

CML receives an Award of Excellence in the Website category for the customedialabs 10th Anniversary Campaign Microsite. The campaign celebrates 10 years of business and allows CML to open its doors to guests at their new headquarters located outside of Philadelphia, as well as visitors from around the world- “virtually.” The event, broadcast live via the web using cutting edge flash media technology, allows attendees to share in the festivities by way of an interactive microsite. Guests can explore customedialabs past, present and future through an innovative timeline highlighting key projects, awards and clients.

CML also receives an Award of Excellence in the Website category for its own web presence, www.customedialabs.com. The site includes features such as a live feed highlighting the daily activities of the agency, interactive showcase pieces and pertinent news items.

Additionally, CML wins two Awards of Excellence for its work with Cordis, a Johnson and Johnson company.  The RX Club honors CML in the Training Website category for Cordis S.M.A.R.T. ® Tutorial Company and in the Best Integrated Campaign category for Cordis L.E.S. Campaign.

customedialabs developed the Cordis S.M.A.R.T. ® Stent Tutorial, which walked users through illustrative information on the benefits of the product and its advantages when compared to other stents available. Corresponding HTML and Flash email communications were created to catch the attention of potential users and draw them to the tutorial for more information. The Rich Media tutorial helped initiate conversations, enabling Endovascular sales reps to discuss the S.M.A.R.T. ® Stent with physicians – highlighting the key design benefits while pointing out the design weaknesses of competitor stents.

For the Cordis L.E.S Campaign, customedialabs implemented a digital media campaign that showcased the quality and potential of Cordis products in achieving better surgical results. Campaign components included a physician targeted rich media communication, HTML email and landing page.

Lastly, CML takes home an Award of Excellence in the Product Website category for Gore TAG® Thoracic Device Microsite for W.L Gore & Associates, Inc.

The RX Club Show continues to honor the creative aspects of pharmaceutical product advertising and promotion. The show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit - not media buying or budget. The RX Club Show has grown to become an international icon in the healthcare industry. Since its inception, The RX Club Show has remained true to its original mission: Provide an independent forum for the worldwide healthcare advertising community to exchange ideas, showcase their best creative projects, and bring forth innovative ideas in the expanding healthcare market place, keeping the industry on the cutting edge.

customedialabs receives a Gold Davey in the Health Category for Gore TAG® Thoracic Device Microsite for its client, W.L Gore & Associates, Inc.

customedialabs also takes home a Silver Davey in the Self-Promotion category for its 10th Anniversary Campaign. The campaign celebrates 10 years of business and allowed customedialabs to open its doors to guests at their new headquarters located outside of Philadelphia, as well as visitors from around the world- "virtually". The event, broadcast live via the web using cutting edge flash media technology, allows attendees to share in the festivities by way of an interactive microsite. Guests can explore customedialabs past, present and future through an innovative timeline highlighting key projects, awards and clients.

customedialabs takes home a Silver Davey in the Branding category for the ModSpace Corporate Web Presence created for its client ModSpace, a leading supplier of permanent and temporary modular construction. customedialabs deployed a new corporate web presence with a robust content management system and an enhanced visual design. The new site unifies ModSpace's products under one cohesive umbrella with increased functionality resulting in a better overall user experience.

customedialabs also won two Silver Daveys for its work with Cordis, a Johnson and Johnson company. The Daveys honor customedialabs in the B2C category for Cordis S.M.A.R.T. ® Tutorial Company and in the Health category for Cordis L.E.S. Campaign. customedialabs developed the Cordis S.M.A.R.T. ® Stent Tutorial, which walked users through illustrative information on the benefits of the product and its advantages when compared to other stents available. Corresponding HTML and Flash email communications were created to catch the attention of potential users and draw them to the tutorial for more information. The Rich Media tutorial helped initiate conversations, enabling Endovascular sales reps to discuss the S.M.A.R.T. ® Stent with physicians – highlighting the key design benefits while pointing out the design weaknesses of competitor stents.

For the Cordis L.E.S Campaign, customedialabs implemented a digital media campaign that showcased the quality and potential of Cordis products in achieving better surgical results. Campaign components included a physician targeted rich media communication, HTML email and landing page.

The Davey's are the largest and most prestigious awards competition exclusively for the "Davids" of creativity. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, and many more.

CML wins a Gold W3 in the Self Promotion category for 10th Anniversary Campaign. The campaign celebrates 10 years of business and allows CML to open its doors to guests at their new headquarters located outside of Philadelphia, as well as visitors from around the world- “virtually.” The event, broadcast live via the web using cutting edge flash media technology, allowed attendees to share in the festivities by way of an interactive microsite. Guests can explore customedialabs past, present and future through an innovative timeline highlighting key projects, awards and clients.

The W3 Awards also presents CML with a Silver W³ Award in the Construction category for the ModSpace Corporate Web Presence. Created for its client, ModSpace, a leading supplier of permanent and temporary modular construction, CML deployed a new corporate web presence with a robust content management system and an enhanced visual design. The new site unifies ModSpace’s products under one cohesive umbrella with increased functionality resulting in a better overall user experience.

CML also receives a Silver W³ Award in Health Category for Cordis S.M.A.R.T. ® Tutorial. customedialabs developed the Cordis S.M.A.R.T. ® Stent Tutorial, which walked users through illustrative information on the benefits of the product and its advantages when compared to other stents available. Corresponding HTML and Flash email communications were created to catch the attention of potential users and draw them to the tutorial for more information. The Rich Media tutorial helped initiate conversations, enabling Endovascular sales reps to discuss the S.M.A.R.T. ® Stent with physicians – highlighting the key design benefits while pointing out the design weaknesses of competitor stents.

Finally, CML brings home a Silver W³ Award in Health Category for Gore TAG® Thoracic Device Microsite for W.L Gore & Associates, Inc.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as AvatarLabs, Big Spaceship, Block Media, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Wired, Yahoo! and many others.

CML was honored for its work with Cordis, a Johnson and Johnson Company, in the Mobile/Smart Phone App category for the Cordis Lower Extremity Solutions (LES) Toolkit and in the Pre, Post or In-Stream Video Campaign category for the Cordis S.M.A.R.T ® Control Stent Campaign.

CML's implementation of the LES Toolkit delivered an interactive eDetailing Platform for the Cordis salesforce. The toolkit empowered Cordis salesforce to showcase the complete portfolio of LES products to physicians, leveraging the iPAQ, a phone-sized mobile device from Hewlett Packard. The LES Toolkit has been one of the first implementations of eDetailing in the Medical Device & Diagnostic space that utilizes the iPAQ device as the delivery platform.

Similarly, the S.M.A.R.T® Control Stent Campaign has been praised as one of the best digital campaign initiatives within Cordis. This rich media campaign informs physicians about the science behind the S.M.A.R.T® Control Stent, one of the most successful Endovascular products in the Cordis lineup. The success of this campaign in North America led to a launch in front of a global audience in Europe, the Middle East, Africa and Asia.

The B2 Awards, the new name for the Pro-Comm Awards, BMA's 34-year old annual national marketing communications competition, recognizes the work business marketers and agencies do to engage employees, sales forces, channel partners, government and consumers.

The judging took place online May 5-19th at BMA's headquarters in Naperville, IL, where a panel of distinguished marketing leaders reviewed hundreds of entries that spanned over 29 categories and 200 divisions, covering the breadth of business-to-business marketing and communications.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. Located just outside of Philadelphia, the agency's core mission is to provide clients with successful brand expressions through progressive and innovative media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

Related work:
Closed Loop Marketing

Customedialabs helped to achieve a "one brand, one voice" initiative set by ModSpace, uniting various products and services under the ModSpace umbrella and creating a more clearly defined brand identity for the company.

The former site's numerous pages of products and solutions were significantly condensed, resulting in both easier management and viewing.

Built on TYPO3, an enterprise-level open-source content management system, ModSpace can keep site content updated and relevant with ease. Search engine optimization also allows the site to rank higher in search results and attract more potential customers.

Additionally, ModSpace.com now includes integrated online bill pay and site sharing through various social media channels amongst its many new features.

"Redesigning our website was an opportunity to re-launch our brand and increase sales leads online," says Jane Somes, ModSpace chief information officer. "Partnering with customedialabs brought valuable creative direction and a systematic approach to development. Our new website is customer-focused, optimized for search and effectively elevates ModSpace in the digital marketplace."

An internal and external email blast following the launch inspired potential customers and employees alike to experience the website’s navigational ease and functionality. To experience the new and improved site, visit www.modspace.com.

About ModSpace
Modular Space Corporation (ModSpace), based in Berwyn, Pa., is a leading provider of modular building, storage and services for temporary or permanent space needs. Building on more than 40 years of experience, ModSpace serves a diverse set of customers and markets—including commercial, construction, education, government, healthcare, industrial/energy and special events—through an extensive nationwide branch network throughout the United States and Canada. www.modspace.com

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. Located just outside of Philadelphia, the agency's core mission is to provide clients with successful brand expressions through progressive and innovative media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

View Showcase

The event, broadcasted live via the web using cutting edge flash media server technology, allowed attendees to share in the festivities by way of an interactive microsite: www.customedialabs2010.com.
Guests could explore CML's past, present and future through an innovative timeline highlighting key projects, awards and clients. The site also features a video showcasing core marketing issues and how CML predicts technology and interactive marketing can solve these issues in the future. The microsite will remain active throughout 2010.

"I'm truly thankful to those who helped make our open house a success. It was great to see so many people from all over the world interacting with our brand and extending their feedback on the event," said Manos Sifakis, President and CEO at customedialabs.

"After months of discussing what this evolving field of digital marketing would hold for us in the future, the team at customedialabs came up with a foundation that shaped our vision. Agencies must become human again and provide brand interactions to client's customers rather than just traditional advertisements," Sifakis added.

To experience the agency's vision of the future of digital marketing and explore the site's many features, visit www.customedialabs2010.com.

About customedialabs
customedialabs is an award-winning interactive media agency of the digital era. Located just outside of Philadelphia, the agency's core mission is to provide clients with successful brand expressions through progressive and innovative media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or 1.866.287.8750.

Related news:
CML To Host Virtual 10th Anniversary Party

A distinguished panel of business and community leaders chose Sifakis from over 400 nominees. Candidates were selected based on their professional achievements as well as demonstrated community support.  

In addition to being honored at the June ceremony, Sifakis was featured in the July edition of Greek America magazine and was gifted a four-day trip to Costa Navarino, located in southwest Greece.

Based in Chicago, the Greek America Foundation is a nonprofit organization that honors and promotes Greek culture and history in the U.S. The organization launched its "Forty Under 40" awards this year to "identify and honor young leaders of Greek America who are 40 years old and younger, who continuously make an impact on the world around them," as stated on its website, www.greekamerica.org.

Along with Sifakis, other prominent young Greek Americans awarded included Theo Alexander, an actor from the popular HBO series True Blood; Jon Favreau, speechwriter for President Barak Obama, and Constantine Maroulis, American Idol finalist and star of the Broadway musical Rock of Ages.

"I am honored to be recognized as a "Forty Under 40" winner," said Sifakis."As a Greek American, my heritage plays an integral role not only in my personal life but in my work at the agency, where two of our offices are located in Greece. I'm thankful for the recognition and plan to continue to work assiduously to help customedialabs and my local community thrive and evolve."

About the Greek America Foundation
The Greek America Foundation is a 501(c)(3) non-profit organization founded in 1997 by Gregory C. Pappas with a mission to "promote, preserve and perpetuate the Greek culture, history and heritage in America."

With a series of publications, programs, concerts, special events and institutional endeavors, the foundation seeks to bring elements of Greek culture, history and heritage—also known as Hellenism—to the forefront of mainstream America, making it a relevant component of our followers' everyday life.
          
To learn more, visit http://www.greekamerica.org

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. Located just outside of Philadelphia, the agency's core mission is to provide clients with successful brand expressions through progressive and innovative media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

Attendance is open to guests around the world, who will be able to tour the agency and join the party via a live webcam broadcast from its global headquarters in suburban Philadelphia. Additionally, guests will be able to create and upload video messages, explore the agency’s history through an interactive timeline and experience its vision of the future of digital marketing.

In order to attend this online event and receive full access to the site, guests must register on www.customedialabs2010.com. Their email addresses will serve as their ticket into the virtual event, which kicks off when the site is unveiled at 4:00 PM EST on Thursday, June 24.

"This year’s really been a big year for customedialabs, because we've just relocated our North America headquarters to a brand-new office that's triple the size of our old one, we've been working on some amazing new projects and we're also celebrating our tenth year in business," said Manos Sifakis, president and CEO. "So we wanted to open both our physical and virtual doors to celebrate and share these huge milestones with a wider audience that extends beyond our offices."

Guests at customedialabs' virtual party will be invited to discover more about the agency in terms of its past, its present and, most importantly, its future.

"In light of our tenth anniversary, we've devoted this year to doing some serious critical thinking and planning about where we're going with digital media and marketing in the future, because digital innovation is our passion, and it's what we promise to consistently deliver to our clients," said John Magas, creative director of customedialabs.

"For the Virtual Open House and 10th Anniversary Party, we've actually created an experience that showcases some of our ideas for the future of digital marketing in a straightforward way —we want people in every industry, not just advertising, to really understand how digital marketing will shape and change their lives for the better in the future, and we think what we've created will clearly express that," Magas said.

To find out more about this event and to register to attend the customedialabs Virtual Open House and 10th Anniversary Party, visit www.customedialabs2010.com.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or 1.866.287.8750.

The annual event took place this year at Philadelphia's Please Touch Museum, located inside historic Memorial Hall, the former home of the Philadelphia Museum of Art and the 1876 World's Fair. More than 600 members of the area's creative community met at the Museum to celebrate and view recent award-winning work produced by themselves and their peers.

Wining Silver in the category of "Creative Services and Industry Suppliers: Interactive," customedialabs' website was honored alongside those of other top area agencies, including Brownstein Group and Red Tettemer. This is the fifth award that customedialabs has received for its website; others include two Silver Davey Awards in 2009 and a Gold and Silver W3 Award in 2008.

Judges for this prestigious competition included time-tested, demonstrated leaders in the advertising space who were split into two groups: one for print and broadcast entries and one exclusively for interactive entries, comprising 11 total judges. Those on the interactive panel who judged customedialabs' entry included Perry Fair, vice president and interactive creative director at Grey New York; Matt Chapman, creative director at Juxt Interactive, San Francisco; and Jason Hart, art director at Big Spaceship, New York.

"This is the first year we've entered the Philadelphia ADDY® Awards, so we are absolutely thrilled to be recognized alongside our peers," said Manos Sifakis, president & CEO of customedialabs. "Not only was it inspiring to see our work displayed that night, it was also equally inspiring to see the award-winning work created by other agencies and companies and to have the opportunity to spend a night celebrating the achievements of this region's flourishing advertising community with none other than the members of that community themselves."

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

The new space, which has been completely renovated to reflect the agency's brand, is triple the size of the agency's former space to accommodate for current and future growth as the agency continues to experience increased demand for its services.

"Our former space was nice, but it was becoming more and more apparent that it just wasn't big enough," said Jennifer Shipman, senior account manager at customedialabs. "Our new office is much more spacious and gives us a lot more room to work and move around, especially with the open plan and our additional conference rooms. In general, this move has been revitalizing in the sense that I think it's given all of us more energy to push ourselves even more to deliver really innovative and strategic work for our clients."

Those familiar with customedialabs' website, which features a "live" camera feed so users can check out what's happening in the agency's U.S. office, will notice a change in the coming weeks as the agency begins to broadcast from its new headquarters. Visitors to the site will soon see the new office live 24 hours a day and stay up-to-date on what's going on with customedialabs and its employees via a corresponding live status bar on the top of the site.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

The first step in this process is to devise a comprehensive eStrategy, a digital roadmap that will extend through 2010 and beyond to help ModSpace achieve its goal of establishing a leadership position in its industry, putting forth a unified brand across all communication channels and strengthening brand identity and recognition.

This partnership will leverage customedialabs' digital expertise to deliver the next generation of ModSpace's corporate website, which will provide the company with a cutting-edge, user-centric corporate web presence, featuring an intuitive, well-branded visitor experience and powered by TYPO3, a robust, enterprise-level open source content management system.

"We are thrilled to partner with ModSpace, a leader in the modular space industry," said Manos Sifakis, president and CEO of customedialabs. "Our mission is to strengthen the company's brand and take it to the next level by aligning it with the actual leadership position that ModSpace has in today's marketplace. We plan to do this by heavily leveraging digital channels and our innovative know-how, something we've done to help many other enterprise-level clients in our agency's rich, 10-year history."

Following the launch of ModSpace's advanced web presence, customedialabs will deploy additional web functionality that will allow the website's visitors to interface with the company's back-office systems that are in charge of the leasing process. This action will enhance the corporate website's sales performance by enabling clients to make end-to-end transactions instantly and directly on the site.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

About ModSpace
Modular Space Corporation (ModSpace), based in Berwyn, PA, is a leading provider of modular building, storage and services for temporary or permanent space needs. Building on nearly forty years of experience, ModSpace serves a diverse set of customers and markets – such as construction, commercial, education, industrial, healthcare, and government – through an extensive nationwide branch network throughout the United States and Canada. Offering a full range of site solutions and service options from furniture and steps to storage and wireless security, ModSpace provides everything needed for accessibility, protection, comfort and productivity in a modular unit. Additionally, MedBuild, a division of Modular Space Corporation, provides state-of-the-art medical facilities to the healthcare industry with complete turnkey capabilities. For more information, visit www.ModSpace.com.

Receiving four Awards of Excellence in the Interactive category, customedialabs' winning entries, which were displayed at the Show, included campaigns for clients Wyeth Healthcare Systems (recently acquired by Pfizer Pharmaceuticals) and Cordis, a Johnson and Johnson company.

The Wyeth Insight Report Series campaign, which combined email marketing, rich media communications, a microsite and a highly interactive report viewer, won for "Best Healthcare Professional Website." The campaign's goal was to transform the pharmaceutical company's latest series of trend reports, known as the "Insight Report Series," from traditional paper booklets into rich digital experiences. The microsite's features include an interactive toolbar and "My Charts and Figures," a digital depository where registered users can store their preferred report assets.

"Sales in the City," an integrated-media campaign for Cordis, won in the category of "Training Tools." The campaign was created to educate the company's Europe, Middle East and Africa sales force in the AIDINC sales process, based on customer-focused selling principles. Consisting of six webisodes, released both online and in DVD format, it showcased the process through the real-life interaction of a man and a woman meeting by chance while traveling by train in Europe.

The third entry in the Show, the Cordis Star Products campaign, won in the category of "Email Communications." This campaign promoted three leading endovascular products that partially comprise Cordis' Lower Extremity Solutions product line, featuring individual campaigns for each product with email marketing, rich media communications and microsites deployed to target and engage endovascular physicians and healthcare professionals.

The fourth and final entry was the Cordis Lower Extremity Solutions (LES) Toolkit mobile application, developed for the iPAQ and winner of an Award of Excellence for "Rep Electronic Tools." Designed to give the internal sales team instant access to critical product- and procedure-related information while in the field, the first version of this rich media application includes a variety of data on three key endovascular medical devices and presents it in multiple formats, including product overviews, animations, video testimonials, data slideshows and more.

"Our achievement and participation in this year's Rx Club Show is a testament to the amazing year we had in 2009. Being recognized for the great work that we have delivered for our clients is a high compliment that adds to the actual results our clients have obtained through our partnership. It is also a proud moment for our agency to be among some of the biggest healthcare marketing agencies in the world," said Manos Sifakis, president and CEO of customedialabs. "We look forward to establishing our agency as a great partner for an organization's healthcare marketing needs and creating even better and more innovative work in 2010 and beyond."

Find out more about the Rx Club Show on its website.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency’s core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

Related work:
Closed Loop Marketing
Sales in the City Campaign
Interactive Report Viewer & Rich Media Campaign
Related news:
CML Creates Mobile App for Cordis Sales Force
CML Launches Cordis "Sales in the City" Campaign

Judgment in the IMA competition is based on a point system in which submissions are scored individually on a scale from 1-100 (1 being worst; 100 being best) in five different categories, including design, content, feature functionality, usability and standards compliance/cross-browser compatibility. The level of award a winning submission receives is determined by its overall score out of 500.

In the category of "Pharmaceutical," customedialabs was awarded the highest honor of "Best in Class" for a Wyeth Healthcare Systems campaign, earning a total score of 485 out of 500. To create this campaign, customedialabs employed email marketing, rich media communications, a microsite and a highly interactive online report viewer to transform the pharmaceutical company's latest series of trend reports, known as the “Insight Report Series,” from traditional paper booklets into downloadable and shareable digital experiences that could parallel the innovative industry trends captured within them.

In the "Charity" category, customedialabs received an "Outstanding Achievement" award -- the second-highest level of designation in the competition -- for the redesign and development of the Philadelphia Ronald McDonald House’s website, http://www.philarmh.org/. Its new, modern design now features clearer navigation and a scalable, customized content management system, TYPO3, which makes it easy for the House's staff to edit and upload content and images as needed.

"Winning two awards in the IMA competition, especially a "Best in Class" award, is a great achievement for our agency," said Manos Sifakis, president and CEO of customedialabs. "Our team has worked diligently on these campaigns, and we're pleased to be recognized for our efforts."

Both these awards come just several months after Cephalon received two "Best in Class" awards from the IMA for its corporate website, designed by customedialabs.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

Related work:
Interactive Report Viewer & Rich Media Campaign
Related news:
Philly Ronald McDonald House site goes live
Cephalon Wins 2 Interactive Media Awards

Taking home four Silver Awards in this year's competition, customedialabs received accolades for its corporate website, www.customedialabs.com, in the categories of both Website, Self-Promotion and Website, Home Page. The agency's website previously had been recognized in the 2008 W3 Awards, where it earned a Gold Award and Silver Award in the categories of Website Home Page and Self-Promotion, respectively.

The third and fourth Silver Davey Awards honored work completed for Cordis, a Johnson and Johnson company. The Cordis NEVO EuroPCR campaign, created to promote an event debuting the first clinical results of a major emerging product, was selected in the category of Integrated Campaign, Business to Consumer. The Cordis Lower Extremities Solutions Toolkit, a rich-media mobile application designed for the iPAQ, was selected in the category of Interactive Multimedia, Sales, and was recently given an Award of Excellence for achievement in a similar category at the 2009 Rx Club Awards.

"We were very pleased to receive four Silver Davey Awards in our first year of participating in the competition," said Manos Sifakis, CEO and president, customedialabs. "We're constantly striving to think of ways to make our agency's web presence even better and more functional, and we're proud to be able to help position our client, Cordis, as an innovative thought leader in its industry."

According to its website, the Davey Awards competition is the "largest and most prestigious awards competition exclusively for the 'Davids' of creativity." It celebrates the outstanding achievements of smaller agencies in a variety of categories of media, including print, film and video, interactive multimedia, online advertising, websites and more.

For more information on the Davey Awards, visit www.daveyawards.com.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

Related work:
Closed Loop Marketing
Related news:
CML Creates Mobile App for Cordis Sales Force
CML Aids Debut of New Cordis Medical Product
customedialabs wins 5 W3 Awards

Launched in time for the holidays, the modern, user-friendly website has a highly personal and emotional look and feel, a design approach that customedialabs took to help increase awareness of the 35-year-old charity, recruit more volunteers and boost donations.

Because the Philadelphia Ronald McDonald House website incorporates a range of time-sensitive information, including recent news, events and photo galleries, it was critical for customedialabs to not only enhance the site's user experience but to also give it scalability and room to grow. By providing an easy method of updating and editing content through TYPO3, an enterprise-level open source content management system, customedialabs has made the navigation on the back and front ends of the site simple and easy to understand for both external users and the charity's staff.

"Our new site not only meets but exceeds our needs, and is both gorgeous and functional as well," said Philadelphia Ronald McDonald House staff of its new website. "On the back end, the site is straightforward and intuitive, which makes it a pleasure to update... the experience and the outcome were even better than we could have hoped for."

In addition to creating a fresh design and implementing a tailored content management system, customedialabs also updated the website's donation forms, integrated Google Maps on the locations page and incorporated send-to-a-friend functionality on individual site pages to optimize opportunities for volunteering and donating.

View the Philadelphia Ronald McDonald House's new site online at www.philarmh.org.

About Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of critically ill children receiving treatment at local hospitals. We operate two Houses in Philadelphia, serving a total of 59 families each night. The Philadelphia Ronald McDonald House also runs the Ronald McDonald Camp in the Poconos for oncology patients and their siblings. In addition, we offer two Family Rooms in the Oncology and Cardiac Centers at The Children's Hospital of Philadelphia to provide a respite space for families away from the bedside. Founded in 1974 as the very first Ronald McDonald House in the world, we are the model for the over 285 Houses throughout the globe. Learn more at www.philarmh.org.

About Customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide its clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

Developed by customedialabs as a way of giving the sales team instant access to critical product- and procedure-related information while in the field, the iPAQ LES Toolkit application includes a variety of data on three key Cordis medical devices: the Outback® LTD® Re-entry Catheter, the Frontrunner® XP CTO Catheter and the S.M.A.R.T.® CONTROL® Iliac Stent.

The content, presented in a dynamic, rich-media format, spans a variety of information and functionality, including product overviews, animations, video testimonials, data slideshows and graphics with zoomable "hotspots," or close-ups of specific attributes of other companies' products that help demonstrate to physicians how Cordis measures up to its competition.

When first approached by Cordis with this project, customedialabs was asked to extend the use of the sales force's iPAQ, a handheld device powered by the Microsoft Windows Mobile OS and traditionally used as an inventory-management system. It became apparent that the iPAQ could become an ideal delivery platform for marketing and business development content. To that effect, customedialabs quickly began work on developing this platform further and enhancing the business-development experience by re-architecting existing content and transforming it into rich-media content accessible from the digital device.

"By leveraging the iPAQ as a digital marketing and business development platform, we've provided an innovative way for the Cordis Endovascular sales team to share a large amount of materials with physicians in a highly engaging format," said Manos Sifakis, president and CEO of customedialabs. "The sales team will now be able to address physicians' inquiries and needs much faster than they would be able to using traditional media."

Explore the Cordis LES Toolkit application in our Showcase.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide its clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

View Showcase

The "Best in Class" designation is the highest level of achievement in the competition, which honors companies and organizations demonstrating exceptional achievement in web design and development.

The redesigned site, also a recipient of a 2008 W3 Award for Corporate Communications, was completed by customedialabs and fellow Philadelphia-based agency Osiris in 2008, coinciding with the company's 20th anniversary and annual stockholders' meeting. With a revitalized site design, enhanced functionality and TYPO3, a robust, enterprise-level content management system, the company is now able to better express its brand as well as efficiently manage its own site content, ultimately reinforcing its status as an innovative industry leader. 

Visit Cephalon's award-winning website at www.cephalon.com.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

Our site was highlighted in particular for its creative incorporation of the "humble webcam." As writer Christian Hall puts it: "It's good to see a design company take a different view: that a webcam can in fact be the main focus for a site." He continues on to discuss the unique technical process we undertook in implementing the webcam and its accompanying feed on our site.

The article also focuses on how we use TYPO3, an open-source content management system, to manage our site -- the same system we put in place for clients such as the Museum of Science and Industry, Cephalon and Organic Valley, among others.

Hall closes the piece with the promise of a soon-to-come feature: the ability to switch camera views, allowing visitors to check out what's happening at our European offices in Athens and Larissa, Greece, as we're hard at work... watching ourselves working.

Find out more about .net magazine here or download a PDF of this article.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

Named NEVO, as in "new evolution," this new Drug-Eluting Stent (DES) will incorporate sophisticated reservoir technology and could replace CYPHER, Cordis' current and most widely used stent, as a benchmark by which other stents of its kind are measured.

Cordis asked customedialabs, its go-to agency for work on cardiovascular campaigns within its EMEA division, to create a comprehensive Direct-to-Physician (DTP) campaign to promote its symposium at EuroPCR 2009, where a panel of experts would reveal the critical results of the first clinical trial pitting NEVO against a competing product. Because these results were a mystery even to Cordis, the campaign needed to reflect the "surprise" element of the symposium as well as entice physicians to attend a late-afternoon symposium—not an easy task, as EuroPCR '09 took place at picturesque Barcelona, Spain.

customedialabs' solution was to position the NEVO symposium as the ultimate experience not to be missed, generating the slogan "Experience May 20, 2009": a simple but powerful campaign theme that played up the importance and mysteriousness of the event, while cementing the date in EuroPCR attendees' minds. Through an integrated campaign leveraging event invitations, journal ads, email blasts, rich-media communications, tradeshow graphics, product animations and more, physicians were given a choice: be there with your colleagues on May 20 to experience these much-anticipated trial results and what could be stent history in the making… or miss out in a big way. Not surprisingly, many chose the former.

Following the event, in which NEVO was found to have demonstrated superior results, customedialabs developed a final rich-media communication highlighting NEVO's achievement with a link to the full Cordis NEVO symposium, inviting people to "relive the experience."

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

View Showcase

The Museum's site was lauded particularly for providing "quick, clear access to the basic areas of interest," a quality that's in direct contrast to that of the previous site, which "used approximately 700 hand-coded static pages, making site-wide changes very painful."

customedialabs is proud to have worked alongside Odopod, a San Francisco-based digital agency, to create the latest version of the Museum's site, which, along with the Webby, has won three additional awards, including a Gold W3 Award.

Read more about why the Museum of Science and Industry was picked here.

View Showcase

Last year, customedialabs was the lead web developer for MSI's website. The new site was built on TYPO3, an open-source, scalable, enterprise-level Content Management System (CMS). This robust, highly available CMS, amongst many other benefits, empowered museum employees to create, edit and upload content and images as often as needed through an intuitive, user-centric interface.

"It's insane how much easier it is to create new content and edit old. Site structure, design and the CMS have all had a huge play here," said Steven Beasley, MSI's Manager, Web and Interactive Media.

customedialabs' web-development skills, combined with the intuitive user experience designed by Odopod, a San Francisco-based agency, led to the Webby People's Voice Award win -- a significant achievement, as the awards this year were based on the opinions of more than 500,000 people around the world. The internationally renowned Webby Awards are considered by The New York Times to be the "Internet's highest honor."

View the Museum of Science and Industry's award-winning site at www.msichicago.org, and be sure to check out the traditional five-word Webby winners' speech presented by MSI's Steven Beasley at http://www.youtube.com/watch?v=jJ7h-4Ug0W8.

Explore the Museum of Science and Industry's new website in our Showcase.

View Showcase

PHILADELPHIA, June 07, 2009 -- customedialabs, an interactive marketing communications agency specializing in strategic emerging media solutions, announced today its plans to redesign the Philadelphia Ronald McDonald House website (www.philarmh.org).

customedialabs will redesign the organization's website on a pro-bono basis, delivering both front-end and back-end renovations that will create a more user-friendly, visually appealing and cutting-edge web presence. In addition, customedialabs will implement TYPO3, an enterprise-level content management system, giving the Philadelphia Ronald McDonald House the ability to easily and independently update and manage all web content.

"We are thrilled to donate our interactive agency's resources to the Philadelphia Ronald McDonald House," said Manos Sifakis, president and CEO of customedialabs. "Working with such an important nonprofit is a very rewarding experience, and we look forward to conducting more initiatives that will benefit both this organization and the greater Philadelphia community."

The site redesign will support the organization's main goal of improving overall user experience in an effort to increase awareness, recruit volunteers and generate more donations. The anticipated launch of the redesigned website will take place this summer.

About Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of critically ill children receiving treatment at local hospitals. We operate two Houses in Philadelphia, serving a total of 59 families each night. The Philadelphia Ronald McDonald House also runs the Ronald McDonald Camp in the Poconos for oncology patients and their siblings. In addition, we offer two Family Rooms in the Oncology and Cardiac Centers at The Children's Hospital of Philadelphia to provide a respite space for families away from the bedside. Founded in 1974 as the very first Ronald McDonald House in the world, we are the model for the over 285 Houses throughout the globe. Learn more at www.philarmh.org.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or call 1.866.287.8750.

So what were we doing at a conference targeted to trainers of the pharmaceutical and biotech industry? Well, we were pretty sure they'd be interested in hearing about our experience in delivering rich-media, sales-force-focused campaigns, one of CML's prominent agency offerings.

To develop these high-impact campaigns, we coordinate with company sales, marketing and training managers to help identify what the current pain is. We then withdraw to strategize and create a unique integrated-marketing campaign addressing that particular pain, featuring rich-media communications and all sorts of predominantly digital goodies that supplement and enhance the core training curriculum.

Much like that last practice before the big game, our digital campaigns, in conjunction with more traditional internal training, help prepare sales teams of several major global pharmaceutical companies. They reiterate new information team members have recently learned; promote upcoming training sessions; and ultimately reinforce the confidence and eagerness of the teams to sell their products and services.

All the teams will need after that are some watercoolers to dump on managers' heads when those sales goals soar out of the field.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

In need of re-energizing its sales force to promote CYPHER, a leading drug-eluting stent, Cordis, a Johnson and Johnson company, approached customedialabs to create a compelling campaign that could both appeal to and educate its multinational sales force.

As a solution, customedialabs created "Sales in the City," an intriguing, yet informative six-webisode series that will be released both online and in DVD format. "Sales in the City" reinforces the use of the "AIDINC" integrity-selling process to promote CYPHER's efficacy in treating patients with acute myocardial infarction (AMI), also known as a heart attack. CYPHER's success in treating AMI has recently been recognized with a CE marking in Europe.

The six webisodes focus individually on each of the AIDINC steps: Approach, Interview, Demonstrate, valIdate, Negotiate and Close. Featuring an ongoing humorous interaction between two characters traveling to Paris on a train, the webisodes illustrate how each consecutive step of the AIDINC process can be applied to conquer an everyday sales situation. Helpful hints, tactics, best practices and program recaps are woven throughout the engaging webisodes so that, moving forward, the Cordis sales team will be able to better understand and utilize the AIDINC process when promoting CYPHER to physicians.

About customedialabs
customedialabs is an award-winning interactive marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and strategic media strategies and solutions.

For more information, contact customedialabs at info(at)customedialabs.com or 1.866.287.8750.

View Showcase

After being temporarily removed from the market to undergo product redesign, Outback is back and better than ever, yet some serious promotional efforts were in order to ensure that physicians and lab technicians were aware of its return. Cordis Endovascular approached customedialabs to develop an integrated DTP campaign that could not only promote the product externally, but also generate enthusiasm among the Cordis sales representatives to begin selling the product once again.

Cordis Outback, a vital product, is the re-entry catheter of choice for treating patients with complex lesions because of its potential to reduce radiation-exposure time and ability to help increase procedure volume. CML knew that developing a likewise-vital campaign was necessary to get the message across -- that Outback is back -- both immediately and effectively.

Keeping that in mind, CML has created a comprehensive integrated marketing campaign announcing the Outback relaunch that features high impact assets designed to promote awareness of Outback's relaunch and to serve as the primary online lead-generation mechanism for Cordis. Spanning a multitude of channels including print, web and interactive, campaign deliverables were featured prominently on Cordis.com as well as in "Endovascular Today" magazine.

"The Outback relaunch campaign is one of the first initiatives undertaken by customedialabs to help promote the Cordis Endovascular "Lower Extremity Solutions" portfolio of products. We look forward to creating more engaging and dynamic interactive pieces for both the Cordis sales team and an external audience," said Manos Sifakis, president and CEO of customedialabs.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide its clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or info(at)customedialabs.com.

View Showcase

The increased demand for customedialabs' interactive services in Europe accelerated the planned expansion with the opening of a new office in the heart of Greece's capital and one of Europe's largest metropolitan areas. This is the agency's third branch office, allowing for an even stronger base of operations in both North America and Europe.

"The addition of another European office strengthens our agency's position as a global contender in the new era of marketing communications agencies specializing in interactive media," says Kostas Sifakis, customedialabs' chief operating officer. "We're looking forward to augmenting our ranks with new agency resources that will be trained on the way we work in order to enhance our competitive advantage and further enrich the agency's skillsets."

The new office and growing staff, combined with the recent relaunch of the customedialabs website, further contribute to the agency's vision of delivering innovative marketing communications services to globally active corporations.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. To be awarded at this level, the site had to meet strict guidelines in each area -- an achievement only a fraction of sites in the IMA competition earn each quarter.

Manos Sifakis, CEO of customedialabs, said, "This award is further validation that customedialabs is an emerging force in our industry, able to devise e-strategies and advanced-web-presence experiences of the highest caliber. This award is extremely important to us, as it is our first award for work for a global Fortune 500 client."

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

The competition received entries from top-tier organizations in media, interactive, graphic arts and advertising and marketing, and was open to Fortune 500 companies, small agencies and everyone in between.

customedialabs was honored with a Gold Award in the category of "Best Home Page" for the agency's website as well as a Gold Award in the category of "Charitable Organizations/Nonprofit" for its work on the new website of Chicago's Museum of Science and Industry.

"The W3 Awards are a great way to validate the level of our work all these years and a demonstration of our ability to generate world-class work for clients. It's a highly sought-after prize, and it is a great honor to be receiving these awards. We are here to stay," said Manos Sifakis, president and CEO of customedialabs.

Highlighting the diversity of entries in this year’s competition, the agency also took home 2 Silver Awards for the corporate websites of Cephalon Pharmaceuticals and Organic Valley, as well as a Silver Award for its own site in the category of "Self Promotion."

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

The goal of the new site is to increase the adoption of the new investment platform by financial advisors throughout the country. The new microsite helps financial advisors gain an understanding of the story on the platform and the value proposition it provides.

An extensive information architecture exercise was performed to guide user experience, define key user paths and inform the design process. customedialabs created a compelling user experience leveraging the use of various interactive modules to engage the user and leave him or her eager to learn more. Amongst other interactive elements, the agency developed a rich Flash module that allows users to intuitively compare key strategies and options of the new investment platform.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

A widely used DES, CYPHER™ is positioned as the "gold standard" of its kind in the EMEA marketplace in light of its numerous current and upcoming CE markings. customedialabs plans to create an integrated wrap-around campaign for CYPHER™ that will both supplement and support the internal training program for the stent's sales force.

This campaign will individually highlight the six indications--including acute myocardial infarction and diabetes--for which CYPHER will receive CE markings within the next 18 months. Along with these indications, customedialabs will outline the overall 2008 sales strategy and communication plan for the internal team.

Ultimately, with this wrap-around campaign, CML intends to generate superior internal awareness of CYPHER, enabling the product's team, in turn, to generate superior sales.

About customedialabs
customedialabs is an award-winning marketing communications agency of the digital era. The agency’s core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions. 

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

Visiting the new site is a déjà-vu experience, to say the least. While it might not be apparent to the untrained eye, the site resembles the customedialabs site in more ways than one. We were a bit taken aback at first, but we're now extremely   honored. In the end, it gives customedialabs the push to take the company site to the next level.

Web analytics verify that Avenue A's parent company, aQuantive, visited the customedialabs website more than 10 times in the months leading up to its redesign, breaking down the amount of visits per user and pages viewed (including the actual amount of time spent per page).

customedialabs is not particularly surprised by the direct competition and understands that it is much easier to imitate a smaller, flourishing agency than to create a fresh, new-found value proposition from scratch.

To that end, customedialabs would like to offer its thanks and gratitude to the creative team at Avenue A-Razorfish for positioning the growing agency amongst the best in the industry.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

The "Cleaner Backend Project" that began with TYPO3 4.0 now has completed its task to restructure the TYPO3 backend. This included enhancements to the included t3skin extension, which improves the overall appearance as well.

 TYPO3 uses "htmlArea" as the default Rich Text Editor (RTE) for content editing. The RTE has been updated with several enhancements, including support for Apple's Safari browser and many bug fixes. In addition, for developers, a new plug-in API enables TYPO3 extensions to extend the RTE.

The Template Module now includes an improved TypoScript editor with syntax highlighting, code snippets and more. Also, the Constant Editor incorporates a more-intuitive interface that eliminates the need for a checkbox next to each field.  

TYPO3 4.2. has a new login-box system extension called "felogin." This is an enhanced version of the "newloginbox" extension and is now integrated into the TYPO3 core software. When installed, the new extension will replace the old login content element. The new extension comes with a new redirection framework and many configuration options, but runs well using only the default settings.

The Workspaces module with its workflow features was introduced in TYPO3 4.0 and has been improved in TYPO3 4.2. Kasper Skårhøj implemented the long-desired feature to more easily move elements in a workspace. In addition, workspace element "swapping" is now possible for new and deleted elements, just as it has been for changed elements. Also, workspace updates can now be previewed by users who do not have a backend user account. A special link enables access and that link can be sent via e-mail.

Several performance improvements have been included in TYPO3 4.2 as well. Speed enhancements have been made to indexed search, local caches, caching of language files and internal caching of the character set. Also, the "Page is being generated" message has been eliminated using a new locking mechanism.

Core Team Leader Michael Stucki states, "I'm really proud of the new version and what we have accomplished. There have been so many changes and improvements that it's really difficult to focus on just one aspect. TYPO3 4.2 is the result of a combined team effort resulting in a wide range of new functions."

The TYPO3 Association is sure that both developers and end-users will appreciate this new version, which will contribute to the continued growth of this already highly successful open source project.

TYPO3 version 4.2 can be downloaded directly from www.typo3.org/downloads. Technical documentation and the release notes can be found at http://wiki.typo3.org/wiki/TYPO3_4.2.15.
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TYPO3 is an enterprise-level open-source content management system released under the GPL 2.0. It runs on more than 250,000 servers worldwide. The application has been translated into 43 languages and is actively being developed in a community of more than 60,000 developers in more than 80 countries. TYPO3 is used in all types of enterprises, governmental organizations, educational institutions and non-governmental organizations. Among its more well-known users is General Electric, Philips, the United Nations and Erasmus University Rotterdam.

For additional information on TYPO3, please visit www.typo3.org.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

As an international biopharmaceutical leader, Cephalon needed its new site to feature an accomplished set of functions, fresh graphics and rich modules that could engage the viewer. The TYPO3 innovative software provided a robust platform that supports easy integration of new content and functionality for the staff of Cephalon, making it simpler for them to modify and update content.

"We really pooled our forces on this one," said Manos Sifakis, CEO of customedialabs. "Our efforts definitely delivered."  Manos, an accomplished interactive media expert, believes the site truly gives Cephalon an edge on capturing the attention of the target market. 

customedialabs architected the site's redesign and implemented the latest version of TYPO3 to maximize the functionality and aesthetic appeal.  The growing interactive media agency dedicated approximately three months to developing the innovative interface just in time for Cephalon's annual stockholders' meeting.

To view the Cephalon website, visit www.cephalon.com. 

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

The Museum of Science & Industry is the oldest science museum of its kind in the Western Hemisphere, attracting approximately 2 million visitors each year. The museum is one of the most popular tourist destinations in Chicago and is among seven of the most-visited museums in the United States. As the first museum in North America to develop the idea of hands-on, interactive exhibits, it's only fitting that MSI's brand identity and web property remain on the cutting edge and as interactive as possible.

customedialabs provided a robust content management system with a scalable platform to manage the site's numerous assets and content areas. The new CMS supports the website's maintenance and evolution without the need for a full-time web team. The site now has a rich user experience for the various exhibits, events, activities and multiple dynamic content areas. Additional features are scheduled for launch in 2008.

To view the Museum of Science & Industry's website, visit www.msichicago.org.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

Davidson Trust Company is a financial services institution located in Philadelphia's affluent "Main Line" area. In operation since 1974, Davidson's mission is to provide comprehensive wealth-management solutions for its clients.

The company has been enjoying a period of steady financial growth for the past several years and approached customedialabs for suggestions on how to rebuild its website. Davidson was interested in expanding its client base to reach a younger target audience and wanted a site design that was fresh and innovative and could appeal to a younger audience without alienating its loyal client base.

Additionally, Davidson recently announced its acquisition by Boston Private Financial Holdings, Inc. (Boston Private) in December 2007. The acquisition has elevated Davidson's visibility in the marketplace, resulting in an urgent need for the company to makeover its dated Flash-based, frame-constrained website.

customedialabs is constructing a website with a fresh, vibrant design, enhanced usability and a Content Management System (CMS) that will allow Davidson to manage its own site content. Davidson's marketing team will be able to make text, image and promotional changes quickly and easily without assistance. The new CMS requires no costly web maintenance or support fees, providing Davidson with complete ownership of its website.

The site is under development with an expected launch date of February 14th.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

Organic Valley's founding mission is focused on saving family farms, and its cooperative values center on sustainable, organic growth. Organic Valley produces more than 200 organic foods, which are sold in supermarkets, natural foods stores and food cooperatives nationwide.

customedialabs provided an enterprise-level content management system, TYPO3, to address Organic Valley's needs. Critical TYPO3 functionality extensions of the website included geo-targeted content delivery to support the Organic Valley brand impressions throughout the US, recipes, locator, e-coupons, news, events, site search, banner management and more.

Both customedialabs and Organic Valley look forward to a long-term partnership dedicated to promoting innovation in website design and development best practices.

To view the Organic Valley website, visit www.organicvalley.coop.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

TYPO3 is an open-source content management system that enables users to easily update information directly to a website. As more and more people utilize the software, additional opportunities will arise for improvements and updates. TYPO3 delivers a lower total cost of operation and a high return on investment, which customers desire and depend on customedialabs to provide.

"It's a valuable tool for any web developer to get their hands on," said Manos. "We are very excited to be a part of this cutting-edge technology." Manos has been working closely with Daniel Hinderink, head of TYPO3's communications committee, and TYPO3's Sander Vogels to promote the software, increase awareness and improve its market share. As part of his obligations as the US rep, Manos plans to create a network for US users to connect with one another.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

To that end, MSI decided the time was right for rebranding, as well as redesigning user experience and re-architecting website functionality. MSI wanted its new site to have a rich user experience for the museum's various exhibits, events, activities and multiple dynamic-content areas. To manage those numerous assets and content areas, MSI needed a robust content management system that would provide a scalable platform to support the website's maintenance and evolution without the need for a full-time web team.

MSI selected customedialabs, a Philadelphia-based interactive agency, and TYPO3 as the Content Management System (CMS) of choice. MSI also selected Odopod, a San Francisco-based interactive agency, to develop the site's user experience.

The new site is currently in production with an expected launch date of March 2008.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

As a subsidiary of Iberdrola, the largest owner and operator of renewable energy facilities in the world, Community Energy operates as a marketer and developer of wind energy generation in Radnor, Pennsylvania. The company hired customedialabs to develop a unique web presence that was easily accessible and user friendly to launch in conjunction with the Live Earth New York concert. Community Energy provided the "power" for the electricity used at the Giants Stadium concert, with locally produced wind-energy credits from the country's only coastal wind farm.

Community Energy was in need of a solution that would empower the company to manage its website internally. As a growing organization in which its key players wear multiple hats, it was critical that CML deliver a turnkey solution. The core of the new site is TYPO3, an open-source content management solution that enables any user, regardless of his or her level of technical knowledge, to make changes and updates to website content at any time.

It was critical to Community Energy that its delicate new brand be handled with kid gloves. customedialabs provided a dynamic flash header that communicated Community Energy's unique value proposition in a sensitive and humanistic way that could resonate with the company's target audience.

Additionally, customedialabs developed an "environmental calculator" for the website. The calculator is an engaging interactive tool that shows users' individual impact on the environment and how much clean energy would be needed to offset that impact. Users then are directed to an online form within which they can purchase offsets directly from the utility. The calculator not only strikes a chord with the environmentally conscious community but also operates as an incomparable lead-generation tool.

Today, Community Energy is able to use the site to add landing pages for specific campaigns, update promotional pods on several areas of the site and modify content as needed.

To view the Community Energy website, visit www.newwindenergy.com.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.

For the past three years, Johnnie's Dog House customers have enjoyed the best hot dogs brought to them from around the world and a variety of menu selections of "The Foods You Crave!" The food, coupled with a comfortable, nostalgic atmosphere, has made Johnnie's Dog House a destination for friends and families of all ages.

customedialabs built the site leveraging an open-source enterprise-level content management solution known as TYPO3. TYPO3 enables any user, regardless of his or her level of technical knowledge, to make changes and updates to the site on demand with a few simple clicks of the mouse. Building the site on TYPO3 has enabled Johnnie's Dog House owner Todd S. Chusid to realize unparalleled efficiency. He's now able to make site changes quickly and easily and can therefore focus efforts on more-critical tasks, like running his expanding franchise.

customedialabs is an award-winning marketing communications agency of the digital era. The agency's core mission is to provide clients with successful brand expressions through progressive and comprehensive interactive media strategies and solutions.

For more information, contact customedialabs at 1.866.287.8750 or e-mail info(at)customedialabs.com.