Since our inception in 2000, the way businesses operate has been evolving in a continuously accelerated pace. Technology has increasingly been the dominating force in the transition of every business process from an analog to a digital state. This evolution is what we call, DIGITAL TRANSFORMATION.
Digital transformation faces many challenges because of the change in behavior that it demands from every stakeholder. Fear of change is one of the primary blockers of progress. customedialabs can facilitate and expedite change in this new era. This stems from our ability to architect high tech business solutions coupled with our expertise in producing user centered experiences. This allows us to make the technology invisible, and the change less daunting for every constituent.
customedialabs is reinventing and revolutionizing customer experience for global brands in an increasingly digital world.
customedialabs has been working with Fortune 1000 organizations and their brands since the dawn of the digital era in the late 90s. Our tremendous body of work and experience allowed us to crystalize our philosophy around how brands can amplify their engagement in this new era. We call it the Brand Engagement Trinity™.
The new era of brand engagement is about transformative experiences. We create custom-designed solutions that transform two-dimensional brand expressions into multi-dimensional brand experiences, resulting in immersive customer engagement. We use the latest user-experience methodologies, creative techniques, and digital tools. We believe these experiences, when unified, amplify the impact of your brand.
We believe in delivering unified ecosystems that connect a brand's transformative experiences and channels while collecting individual activities in a central repository. Not only is the effectiveness of brand experiences heightened when they are unified within an ecosystem, but all digital audience interaction with your brand is instantly recorded and accessible. This level of unification and insight is the key to personalized experiences.
One size never fits all. We believe in leveraging the enormous amount of audience activity data collected within the brand ecosystem to adapt your individual customer's experience. Every experience should be as closely tailored to the needs of the user as possible. We believe adaptive experiences are central to the new era of brand engagement.
Introducing the Labs: where we create marketing solutions that revolutionize how brands engage with their audience.
Our philosophy is realized by a multidisciplinary team of subject matter experts whose work covers a comprehensive range of fields from strategy to technology.
Our discovery phase involves an in-depth analysis of the customer's needs, as well as the needs of the end user in order to define a shared goal for the project. We conduct a heuristic evaluation to identify usability parameters and develop a comprehensive project plan in cooperation with the client
Our design phase encompasses everything from creating the visual feel of a project to architecting engaging user experiences. We provide brand expertise and development for new brands or those looking to update. For existing brands, we align and strengthen brand identity.
With our in-house engineering expertise, we can develop highly customized technical solutions. Our team of programmers and software engineers architect scalable projects that can be integrated with existing client frameworks. We also conduct quality assurance tests, regularly during development, in order to deliver a flawless product for our clients.
Before delivering the final product to our clients, we stage the work in order for the clients to review and provide any final feedback. In addition, we are experienced at deploying projects to many types of servers or, alternatively, we can host projects on our internal servers. Finally, we provide maintenance through the deployment process and afterward when needed.
After years of experience our team has grown and so has our passion for what we do. Our goal is to create memorable experiences and help brands thrive in the digital world. This translates to all of our labs disciplines working together to provide the most suitable solution to our client's needs.