Staying in tune with “what’s hot and what’s not” in marketing is no easy task. As new technologies and channels get introduced, the way audiences interact with brands will change. The developments are innovative and exciting and your brand needs to keep up with the times. Here are our top 4 hot eMarketing trends for [...]
Staying in tune with “what’s hot and what’s not” in marketing is no easy task. As new technologies and channels get introduced, the way audiences interact with brands will change. The developments are innovative and exciting and your brand needs to keep up with the times. Here are our top 4 hot eMarketing trends for 2012 that will help you maintain your competitive edge.
4. Marketing Data & Analytics
Knowledge is Power and 2012 will give marketers more power than ever thanks to new advances in marketing data and analytics technologies. Multi-channel analytics now provides indispensable insight about consumer preferences and behaviors. It’s not just about gathering the metrics; this information must be translated into workable data used to modify marketing decisions. The right analytics will help you connect each customer with the best messaging that will build the most loyalty, engagement, and revenue.
3. Mobile Applications
Fact: People are spending more time than ever on their mobile devices. Mobile apps, architected with your brand’s mission in mind, will help you intimately engage with your customers on the go, and seize a potentially optimum moment for brand interaction. It is important to strategize which brand content and functionality would be best experienced as a mobile app. Unfortunately, there isn’t an app for that, but we can help you through this challenging process.
2. Marketing Automation
It’s time to get up-close-and-personal with your customers, which means delivering the right message and content to the right audience. Getting more personal = getting more automated. Seems like an ironic strategy but personalized automated campaigns are the best way to retain, nurture and convert your audience into loyal customers. A highly-individualized experience gives your brand a direct connection to its target audience, resulting in a strong return on your marketing investment.
1. Multi-Platform Brand Experiences
2012 is the year of the Multi-Screen Revolution. Your audience is starving for engaging and informative brand experiences; satisfy that hunger with the right experience in each platform. With the explosion of mobile, increased use of tablets, and the ever-reliable desktop, it is important to understand how your customers engage and interact with your brand. New customers may look for you through different channels, so boosting your presence appropriately across all platforms will help promote your brand in the strongest possible way.
BOTTOM LINE: GET INTIMATE > GET AUTOMATED > GET INSIGHTS > GET MOVING!