Friday Link Party – The Super Bowl

Friday Link Party – The Super Bowl

While football fans spend days talking about the big game before the event, ad geeks spend days talking about the big event after the game.  And so it is, that nearly a week later, we are still dissecting and reviewing every spot. Were they as good as last year?  Did companies that offered teasers live [...]

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While football fans spend days talking about the big game before the event, ad geeks spend days talking about the big event after the game.  And so it is, that nearly a week later, we are still dissecting and reviewing every spot.

Were they as good as last year?  Did companies that offered teasers live up to the hype they created? Will the Career Builder monkeys, Go Daddy girls, or E*Trade baby ever go away?

As the days turn into weeks, our discussion will shift from simply, “did we like the ads?” to “how effective were they?”

Here’s our chance to play “Friday Afternoon Quarterback” and give our take on the ads. What did you think?  We’d love to hear your comments!

  1. Want to watch them ALL again? You’re welcome.
  2. Rather just skip to the highlights?  Here are some of the best and the worst.
  3. The official Ad Meter scores. The people’s choice winner? Doritos.
  4. Our Creative Director, John Magas’ pick: Chrysler Halftime in America.  (Also, Evi’s and my favorite!)
  5. Volkswagen’s The Dog Strikes Back was a close runner-up for many of us, but Ilias’ top pick. He liked how they were able to overcome the big challenge of matching their success last year.
  6. Here is the making of The Dog Strikes Back commercial (including an interview with Bolt the dog.)
  7. Amanda and Anthea were both excited about the Coke Polar Bears social media campaign leading up to the Super Bowl.  If you didn’t know, the game day ads changed to react to the game.
  8. Maria D. can’t get over the staggering cost of Super Bowl Ads.  She wonders, aren’t there better ways to spend $3 million??
  9. Yanis is not impressed with the Super Bowl or the ads.  What impresses our Head of Innovation?  The “magic” yellow line that is projected on TV.  Did you know it costs over $25k per game to make that line appear?
  10. Do you agree with this list of the all-time best Super Bowl ads?

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