Author: Michael Kelly

Michael Kelly

Don’t Overlook Individual Level Analytics

Don’t Overlook Individual Level Analytics

As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt ...
The Irony of Big Data

The Irony of Big Data

In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month a ...
2 / 2 POSTS