Author Archives: Maria Polenta

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It’s almost the half-way point of 2012, The Year of the Mobile, and now is the perfect time to examine the status of your brand’s mobile strategy. Mobile devices are being used more than ever and it’s becoming …Read the Article

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As healthcare professionals increasingly turn to smart phones and tablets to access information on the go, mobile has evolved into one of today’s most vital marketing channels. According to a Jackson & Coker report, four out of five …Read the Article

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Everyone is rushing to jump on the mobile bandwagon. Mobile is a platform that we carry with us all the time which provides an invaluable opportunity for meaningful brand interaction. But, just because your brand has a mobile experience …Read the Article

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Staying in tune with “what’s hot and what’s not” in marketing is no easy task. As new technologies and channels get introduced, the way audiences interact with brands will change. The developments are innovative and exciting and your …Read the Article