Author: Manos Sifakis

Manos Sifakis

1 2 9 / 11 POSTS
Liftoff – customedialabs 3.0

Liftoff – customedialabs 3.0

It's an exciting time for all of us at customedialabs as we prepare for liftoff. I often use space-age themes when describing our work, when speaking ...
Brand Engagement Trinity™: Part Three

Brand Engagement Trinity™: Part Three

In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the in ...
The Brand Engagement Trinity™: Part Two

The Brand Engagement Trinity™: Part Two

As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is co ...
The Brand Engagement Trinity™: Part One

The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is t ...
Dominating in the new era of brand engagement

Dominating in the new era of brand engagement

As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency mod ...
Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rap ...
The Era of Flux: From Chaos to Order and Back Again

The Era of Flux: From Chaos to Order and Back Again

Whether you call it the Information Age, the Digital Age or, my favorite, the Era of Flux, there is one defining characteristic of this era that comes ...
Where We Are Today – A Recalibration

Where We Are Today – A Recalibration

It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completel ...
5 reasons why you should talk to a new agency

5 reasons why you should talk to a new agency

Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then b ...
1 2 9 / 11 POSTS