Category Archives: 2013

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In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article

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As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency expansion is having creative and …Read the Article

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In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month and, chances are, you will see a piece on big data and how, if …Read the Article

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Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has changed the way agencies approach brand …Read the Article

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Here at customedialabs, we know good UX design! Of course, that also means we know bad UX design when we see it. Sometimes, it is a little mistake that catches our eye. Other times, we run across an …Read the Article

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Thinking about using a parallax scrolling effect on your site? The effect has been gaining popularity on websites for a couple of years now and, used correctly, it can provide beautiful results. That’s why we use it on …Read the Article

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There are a lot of options for a Content Management System so, as Head of Back End Development, I am sometimes asked why we choose to architect with TYPO3. Because TYPO3 is an open source system, we are …Read the Article

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