Category Archives: Executive Lab

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Your brand is a living, breathing organism. Or at least it should be. Far more than a logo or a cheesy mission statement that you have buried somewhere on your website, your brand is what you believe about …Read the Article

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As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt to gain intelligence from all resulting data. Much concentration is put toward the assembly …Read the Article

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In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article

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As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency expansion is having creative and …Read the Article

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Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has changed the way agencies approach brand …Read the Article

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Whether you call it the Information Age, the Digital Age or, my favorite, the Era of Flux, there is one defining characteristic of this era that comes up again and again: chaos. Countless business and marketing articles expound …Read the Article

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It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completely transformed. It is an exciting time here and, even better, there are big things on …Read the Article

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