Category Archives: Interactive Lab

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Our passion is technology. Sometimes all we need is to hangout with some crazy guys that share the same passion with us. That need was filled recently, in Larissa, Greece, the location of CML’s European HQ. Across from …Read the Article

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Let’s start with an ugly truth: We can’t convince all the traffic on our website to stay and this is why we sweat over bounce rate. Bounce rate is the percentage of users who enter a website but …Read the Article

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When shopping for a new car, you test-drive it down busy city streets and high-speed freeways. Home buyers often tour the home on a sunny day, then stop by during a rainstorm to see how the yard responds. …Read the Article

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Which would you choose — Blue or red call to action button? Male or female photo on your campaign landing page? Photo slide show or video for your website homepage? You have your preferences, and so do the …Read the Article

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst the constant bombardment of information. To do so, brand messages need to provoke …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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We all know that bounce rate— the percentage of visitors that come to your page and don’t go to any others before leaving the site—is the mortal enemy of any marketing effort.  In the last few days, I’ve …Read the Article