Category: Interactive Lab

1st Larissa Dev Meetup

1st Larissa Dev Meetup

Our passion is technology. Sometimes all we need is to hangout with some crazy guys that share the same passion with us. That need was filled recently ...
Game On: How Ashland & Other Brands Are Connecting Via Digital Gaming

Game On: How Ashland & Other Brands Are Connecting Via Digital Gaming

Marketing is a daily challenge these days, with businesses and products large and small jockeying for space in front of the customer. No longer can a ...
Bounce Rates: What’s Good, What’s Bad, and Why You Should Give a Damn

Bounce Rates: What’s Good, What’s Bad, and Why You Should Give a Damn

Let's start with an ugly truth: We can't convince all the traffic on our website to stay and this is why we sweat over bounce rate. Bounce rate is the ...
The importance of a fluid, responsive website design

The importance of a fluid, responsive website design

When shopping for a new car, you test-drive it down busy city streets and high-speed freeways. Home buyers often tour the home on a sunny day, then st ...
Optimize Your Conversion Rates With A/B Testing

Optimize Your Conversion Rates With A/B Testing

Which would you choose -- Blue or red call to action button? Male or female photo on your campaign landing page? Photo slide show or video for your we ...
5 Reasons Why You Should Incorporate Videos Into Your Marketing Strategy

5 Reasons Why You Should Incorporate Videos Into Your Marketing Strategy

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst th ...
The Brand Engagement Trinity™: Part One

The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is t ...
Reducing Bounce Rate by Separating Soft and Hard Bounces

Reducing Bounce Rate by Separating Soft and Hard Bounces

We all know that bounce rate— the percentage of visitors that come to your page and don’t go to any others before leaving the site—is the mortal enemy ...
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