Category: Marketing Lab

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Brands in the digital age: 7 things you need to rethink right now

Brands in the digital age: 7 things you need to rethink right now

Your brand is a living, breathing organism. Or at least it should be. Far more than a logo or a cheesy mission statement that you have buried somewher ...
5 Reasons Why You Should Incorporate Videos Into Your Marketing Strategy

5 Reasons Why You Should Incorporate Videos Into Your Marketing Strategy

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst th ...
Don’t Overlook Individual Level Analytics

Don’t Overlook Individual Level Analytics

As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt ...
6 mHealth Statistics for Mobile Inspiration

6 mHealth Statistics for Mobile Inspiration

It’s almost the half-way point of 2012, The Year of the Mobile, and now is the perfect time to examine the status of your brand’s mobile strategy. Mob ...
The Top 3 Mistakes Businesses Make in Social Media – and How to Avoid Them

The Top 3 Mistakes Businesses Make in Social Media – and How to Avoid Them

So, you (or your boss) have decided to start a company Facebook page/Twitter stream/Pinterest board/LinkedIn Group.  What are you waiting for - jump i ...
4 Questions to ask before building a mobile application

4 Questions to ask before building a mobile application

As healthcare professionals increasingly turn to smart phones and tablets to access information on the go, mobile has evolved into one of today’s most ...
5 Mistakes to Avoid When Going Mobile

5 Mistakes to Avoid When Going Mobile

Everyone is rushing to jump on the mobile bandwagon. Mobile is a platform that we carry with us all the time which provides an invaluable opportunity ...
Why you need a marketing partner that knows what they are doing

Why you need a marketing partner that knows what they are doing

Why do you need a marketing partner that knows what he’s doing? Think about your typical day.  You wake up early to do your morning exercise. Then, ...
Top 5 Resolutions for your Digital Health

Top 5 Resolutions for your Digital Health

We’re only a few days into the new year, and it’s not too late to add to your list of resolutions.  Now is a great time to take a look at your brand’s ...
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