Category Archives: Strategy Lab

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They say – and we’d be apt to agree – that content is king. And that’s why it deserves some special treatment. You wouldn’t throw your king out there unprotected, and in the same vein, you can’t simply …Read the Article

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Welcome to the final installment of Tradeshow Do’s and Don’ts! If you missed the last entry, we took a look at how to properly leverage technology at your booth. You can find it here through this link. This …Read the Article

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Welcome back everyone and happy 2016! I hope you all had a relaxing and refreshing break. Or, if you’re like me and had an extremely busy and hectic holiday season, I hope that the coffee is extra strong …Read the Article

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It’s that time of the year again! Unfortunately, I’m not talking about the holidays. It’s budget season… So with that said, we should probably spend some time reflecting on the successes and failures of this past year’s events. …Read the Article

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Your brand is a living, breathing organism. Or at least it should be. Far more than a logo or a cheesy mission statement that you have buried somewhere on your website, your brand is what you believe about …Read the Article

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst the constant bombardment of information. To do so, brand messages need to provoke …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month and, chances are, you will see a piece on big data and how, if …Read the Article

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As an agency grows and its talent reservoir expands, as it has dramatically for customedialabs, so can the challenges associated with a collaborative work process. On the technical side of project development, work can be distributed amongst several …Read the Article

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