Tag Archives: advertising

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Practicing What We Preach If you follow along with customedialabs’ on-going adventures in transforming the digital marketplace, you probably know we recently celebrated our 15th anniversary with an epic gathering in New York City. But unless you were …Read the Article

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst the constant bombardment of information. To do so, brand messages need to provoke …Read the Article

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In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article

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As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article

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In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month and, chances are, you will see a piece on big data and how, if …Read the Article

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        This morning, I heard something so horrible, it made me cringe. It was a radio spot for a LASIK surgery center. The ad was written as a conversation between a man and woman, with …Read the Article

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As I wrote a few weeks ago, the first word to pop in my head when I start writing this weekly blog is almost always “busy”. That’s still true.  But today, something magical happened; we had a chance …Read the Article

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