Tag Archives: content marketing

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They say – and we’d be apt to agree – that content is king. And that’s why it deserves some special treatment. You wouldn’t throw your king out there unprotected, and in the same vein, you can’t simply …Read the Article

You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst the constant bombardment of information. To do so, brand messages need to provoke …Read the Article

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        This morning, I heard something so horrible, it made me cringe. It was a radio spot for a LASIK surgery center. The ad was written as a conversation between a man and woman, with …Read the Article

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Recently, I’ve stumbled on some fresh conversations about the amount of content and the length of content that marketers should strive to create.  Questions of content quantity (say that 10x fast) are an ongoing debate. Is more always …Read the Article