Tag Archives: executive

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In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article

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As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency expansion is having creative and …Read the Article

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Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has changed the way agencies approach brand …Read the Article

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It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completely transformed. It is an exciting time here and, even better, there are big things on …Read the Article

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Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then broken. The new era is about the delivery and …Read the Article

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This article is the first part of a series written by customedialabs’ President and CEO Manos Sifakis. The other day, as I grabbed a quick meal from McDonalds, I noticed something interesting on my tray. (No, it wasn’t …Read the Article

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I guess it is now time for me to emerge, out of the deep confines of radio silence, and address the world. So “Hello world” – from an agency executive, that is now getting more expressive than ever, …Read the Article