Tag: executive

Brand Engagement Trinity™: Part Three

Brand Engagement Trinity™: Part Three

In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the in ...
The Brand Engagement Trinity™: Part Two

The Brand Engagement Trinity™: Part Two

As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is co ...
The Brand Engagement Trinity™: Part One

The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is t ...
Dominating in the new era of brand engagement

Dominating in the new era of brand engagement

As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency mod ...
Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rap ...
Where We Are Today – A Recalibration

Where We Are Today – A Recalibration

It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completel ...
5 reasons why you should talk to a new agency

5 reasons why you should talk to a new agency

Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then b ...
In an ocean of agencies, why customedialabs? Part I

In an ocean of agencies, why customedialabs? Part I

This article is the first part of a series written by customedialabs’ President and CEO Manos Sifakis. The other day, as I grabbed a quick meal fro ...
Hello world – A new take on an old statement.

Hello world – A new take on an old statement.

I guess it is now time for me to emerge, out of the deep confines of radio silence, and address the world. So "Hello world" - from an agency execut ...
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