Location: North America, Europe
customedialabs is a privately held, award-winning interactive media agency with offices in North America and Europe.
Born in the digital era, the agency’s core mission is to provide clients with well-branded, enterprise-level digital initiatives that leverage proven and emerging digital channels generating powerful B2C and B2B relationships, strong brand loyalty and significant Return on Marketing Investment.
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Tag Archives: executive
In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article
As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article
Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article
As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency expansion is having creative and …Read the Article
Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has changed the way agencies approach brand …Read the Article
It has been two years since I ventured into the blogosphere and during that time customedialabs has remained fundamentally unchanged and has completely transformed. It is an exciting time here and, even better, there are big things on …Read the Article
Reason 5. You need an agency that delivers We are not living in the 1960s era of “Mad Men”, where promises were made over a two martini lunch, then broken. The new era is about the delivery and …Read the Article
This article is the first part of a series written by customedialabs’ President and CEO Manos Sifakis. The other day, as I grabbed a quick meal from McDonalds, I noticed something interesting on my tray. (No, it wasn’t …Read the Article