Five Davey Awards Wins
November 1st, 2010
customedialabs™ takes home one Gold and four Silver Davey Awards in the 2010 Davey Awards competition for its work with clients ModSpace, Cordis, a Johnson and Johnson Company, W.L Gore & Associates, Inc. and for its internal 10th Anniversary campaign.
customedialabs receives a Gold Davey in the Health Category for Gore TAG® Thoracic Device Microsite for its client, W.L Gore & Associates, Inc.
customedialabs also takes home a Silver Davey in the Self-Promotion category for its 10th Anniversary Campaign. The campaign celebrates 10 years of business and allowed customedialabs to open its doors to guests at their new headquarters located outside of Philadelphia, as well as visitors from around the world- "virtually". The event, broadcast live via the web using cutting edge flash media technology, allows attendees to share in the festivities by way of an interactive microsite. Guests can explore customedialabs past, present and future through an innovative timeline highlighting key projects, awards and clients.
customedialabs takes home a Silver Davey in the Branding category for the ModSpace Corporate Web Presence created for its client ModSpace, a leading supplier of permanent and temporary modular construction. customedialabs deployed a new corporate web presence with a robust content management system and an enhanced visual design. The new site unifies ModSpace's products under one cohesive umbrella with increased functionality resulting in a better overall user experience.
customedialabs also won two Silver Daveys for its work with Cordis, a Johnson and Johnson company. The Daveys honor customedialabs in the B2C category for Cordis S.M.A.R.T. ® Tutorial Company and in the Health category for Cordis L.E.S. Campaign. customedialabs developed the Cordis S.M.A.R.T. ® Stent Tutorial, which walked users through illustrative information on the benefits of the product and its advantages when compared to other stents available. Corresponding HTML and Flash email communications were created to catch the attention of potential users and draw them to the tutorial for more information. The Rich Media tutorial helped initiate conversations, enabling Endovascular sales reps to discuss the S.M.A.R.T. ® Stent with physicians – highlighting the key design benefits while pointing out the design weaknesses of competitor stents.
For the Cordis L.E.S Campaign, customedialabs implemented a digital media campaign that showcased the quality and potential of Cordis products in achieving better surgical results. Campaign components included a physician targeted rich media communication, HTML email and landing page.
The Davey's are the largest and most prestigious awards competition exclusively for the "Davids" of creativity. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, and many more.