{"id":2604,"date":"2015-12-24T10:28:50","date_gmt":"2015-12-24T15:28:50","guid":{"rendered":"https:\/\/www.customedialabs.com\/blog\/?p=2604"},"modified":"2018-02-27T12:53:23","modified_gmt":"2018-02-27T17:53:23","slug":"10-hints-for-an-effective-holiday-social-media-campaign","status":"publish","type":"post","link":"https:\/\/www.customedialabs.com\/blog\/10-hints-for-an-effective-holiday-social-media-campaign\/","title":{"rendered":"10 Hints for an Effective Holiday Social Media Campaign"},"content":{"rendered":"<p>Every holiday social media campaign can flourish this time of year, as it entices customers closer to your brand. Whether you\u2019re aiming just to wish a \u201cHappy New Year\u201d or are looking to up sales, you should invest in the power of social networks to increase commerce and strengthen the social bond between your company and its audience.<\/p>\n<p>Remember to stay on brand. Don\u2019t shoehorn your brand into a certain campaign that is outside of the brand\u2019s positioning or personality for the sake of using a new app or other shiny object.<\/p>\n<p>Holiday social media campaigns are not all about your products and services, but about the festive spirit! Maximize the impact of your holiday social media campaign by adding user-generated content that will drive deeper connections with fans. Most people today tend to ignore ads, but the holiday season is a golden opportunity to relate to the audience using your services.<\/p>\n<p>&nbsp;<\/p>\n<p>Firstly, identify the campaign type best suited to your company\u2019s holiday goals. Then, think about and design the significant visual elements of your festive social media campaign to augment conversion. Social networks bring to life all of your joyful messages and let your audience see the integrity of your brand.<\/p>\n<p><a href=\"https:\/\/www.customedialabs.com\/blog\/wp-content\/uploads\/2015\/12\/Inside_Post_Blog2.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-2615\" src=\"https:\/\/www.customedialabs.com\/blog\/wp-content\/uploads\/2015\/12\/Inside_Post_Blog2-520x128.png\" alt=\"Inside_Post_Blog\" width=\"520\" height=\"128\" srcset=\"https:\/\/www.customedialabs.com\/blog\/wp-content\/uploads\/2015\/12\/Inside_Post_Blog2-520x128.png 520w, https:\/\/www.customedialabs.com\/blog\/wp-content\/uploads\/2015\/12\/Inside_Post_Blog2-960x236.png 960w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The best things to include in your holiday social media campaign across social networks are:<\/strong><\/p>\n<ol>\n<li>Jolly holiday-themed cover photos on Facebook and Twitter (and other social media).<\/li>\n<li><span class=\"TextRun SCX263870931\" xml:lang=\"EN-US\"><span class=\"TextRun SCX263870931\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX263870931\">Your own festive hashtag.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">Holiday images which<\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\"> go beyond expected photos of <\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">Santa Claus<\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\"> and <\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">snowflakes<\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\"> to show something <\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">more <\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">eye-catching<\/span><\/span><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"TextRun SCX18227994\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX18227994\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX11548149\">Holiday themed memes<\/span><\/span><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX11548149\">, <\/span><\/span><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX11548149\">designed to attract <\/span><\/span><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX11548149\">attention<\/span><\/span><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"TextRun SCX11548149\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX11548149\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX260905852\">Funny <\/span><\/span><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX260905852\">quote<\/span><\/span><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX260905852\">s about the <\/span><\/span><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX260905852\">holidays<\/span><\/span><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"TextRun SCX260905852\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX260905852\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX216374378\">Surprise countdowns<\/span><\/span><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX216374378\"> with different messages<\/span><\/span><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX216374378\"> or photos<\/span><\/span><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX216374378\"> each day on social media<\/span><\/span><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"TextRun SCX216374378\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX216374378\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX144100889\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX144100889\">Jovial <\/span><\/span><span class=\"TextRun SCX144100889\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX144100889\">YouTube <\/span><\/span><span class=\"TextRun SCX144100889\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX144100889\">videos<\/span><\/span><span class=\"TextRun SCX144100889\" xml:lang=\"EN-US\"><span class=\"TextRun SCX144100889\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX144100889\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">Create <\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">merry <\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">p<\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">uzzle photos on Instagram! <\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">L<\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">et your audience guess the final photo by connecting the pieces<\/span><\/span><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"TextRun SCX215018361\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX215018361\">.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">Invite<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\"> your audience to help<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\"> you with something. <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">Last Halloween,<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\"> the <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">brand Oreo made a series of short videos showcasing a host of <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">cute <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">\u201c<\/span><span class=\"SpellingError SCX45870935\">nomster<\/span><span class=\"NormalTextRun SCX45870935\">\u201d creations created in the Oreo <\/span><span class=\"SpellingError SCX45870935\">Laboratorium<\/span><span class=\"NormalTextRun SCX45870935\">. <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">Fans were encouraged <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">to go to Oreo\u2019s Facebook page and <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">name these <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">adorable <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">\u201c<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"SpellingError SCX45870935\">nomsters<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">\u201d. <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">After selecting winning submissions each day<\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">, <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">Oreo <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">created <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">new digital content to announce the chosen <\/span><\/span><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"TextRun SCX45870935\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX45870935\">name.<\/span><\/span><\/span><\/li>\n<li><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">Ask your audience! <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">C<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">reate<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\"> posts <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">on social media <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">ask<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">ing<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\"> people <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">about<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\"> their <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">happiest <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">Christmas <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">memory<\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">, <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">their <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">favorite holiday food <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">or the <\/span><\/span><span class=\"TextRun SCX80897982\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX80897982\">best gift they have ever received.<\/span><\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Every holiday social media campaign can flourish this time of year, as it entices customers closer to your brand. Whether you\u2019re aiming just to wish a \u201cHappy New Year\u201d or are looking to up sales, you should invest in the power of social networks to increase commerce and strengthen the social bond between your company [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":2616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[181],"tags":[101,47],"_links":{"self":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/2604"}],"collection":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/comments?post=2604"}],"version-history":[{"count":18,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/2604\/revisions"}],"predecessor-version":[{"id":3737,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/2604\/revisions\/3737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media\/2616"}],"wp:attachment":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media?parent=2604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/categories?post=2604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/tags?post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}