{"id":360,"date":"2011-08-16T22:40:39","date_gmt":"2011-08-17T02:40:39","guid":{"rendered":"https:\/\/www.customedialabs.com\/blog\/?p=360"},"modified":"2018-02-27T13:54:27","modified_gmt":"2018-02-27T18:54:27","slug":"closed-loop-marketing-is-like-a-good-cupcake","status":"publish","type":"post","link":"https:\/\/www.customedialabs.com\/blog\/closed-loop-marketing-is-like-a-good-cupcake\/","title":{"rendered":"Closed-Loop Marketing is Like a Good Cupcake"},"content":{"rendered":"<p>True fact:\u00a0 not all cupcakes are good.<\/p>\n<p>Some are dry and crumbly.\u00a0 Some are dense and oily.\u00a0 Still, others are completely devoid of flavor.\u00a0 For something so wonderful, there really are a lot of ways to screw them up.<\/p>\n<p>But there are also a lot of ways to make them better.<\/p>\n<p>Through <span style=\"text-decoration: line-through;\">force-feeding my coworkers <\/span>an elaborate customer feedback system, I\u2019ve discovered that European style-butter and Madagascar vanilla make frosting taste richer.\u00a0 I also learned that only filling the liners 2\/3 of the way up makes them prettier, and makes more people eat them. \u00a0After a few batches, I finally created it \u2013 an irresistible recipe for the perfect cupcake.<\/p>\n<p>Well, that\u2019s great, you say.\u00a0 Now, why on earth am I telling you about this on customedialabs\u2019 blog?<\/p>\n<p><!--more--><\/p>\n<p>Because perfecting a cupcake recipe happens to be a fantastic example of closed-loop marketing.<\/p>\n<p>No, really.<\/p>\n<p>Perfecting a recipe and closed loop marketing are both about<strong> using customer feedback to create a better product, a better experience, and a happier customer.<\/strong><\/p>\n<p>Customer feedback is the key to making your product irresistible.<\/p>\n<p>Engage with your customer.\u00a0\u00a0 Learn about them.\u00a0 Record their every move.\u00a0\u00a0 Adjust your approach.\u00a0\u00a0 Repeat.\u00a0 Yes, it will make you seem like a stalker.\u00a0 But that\u2019s ok.<\/p>\n<p>If you make your goal \u201cfeeding happy customers\u201d and think of closed-loop marketing as a system for tweaking your recipe, you can\u2019t go wrong.<\/p>\n<p>Of course, if it doesn\u2019t work, you can always try bribing them with cupcakes.\u00a0 I\u2019ve got a good recipe.<\/p>\n<p>If you have any questions about this article or closed loop marketing in general, leave a comment!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>True fact:\u00a0 not all cupcakes are good. Some are dry and crumbly.\u00a0 Some are dense and oily.\u00a0 Still, others are completely devoid of flavor.\u00a0 For something so wonderful, there really are a lot of ways to screw them up. But there are also a lot of ways to make them better. Through force-feeding my coworkers [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[181],"tags":[60],"_links":{"self":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/360"}],"collection":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":9,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":3890,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/360\/revisions\/3890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}