{"id":449,"date":"2011-10-11T18:21:50","date_gmt":"2011-10-11T22:21:50","guid":{"rendered":"https:\/\/www.customedialabs.com\/blog\/?p=449"},"modified":"2018-01-30T12:05:41","modified_gmt":"2018-01-30T17:05:41","slug":"in-an-ocean-of-agencies-why-customedialabs-part-i","status":"publish","type":"post","link":"https:\/\/www.customedialabs.com\/blog\/in-an-ocean-of-agencies-why-customedialabs-part-i\/","title":{"rendered":"In an ocean of agencies, why customedialabs? Part I"},"content":{"rendered":"

This article is the first part of a series written by customedialabs\u2019 President and CEO Manos Sifakis.<\/em><\/p>\n

The other day, as I grabbed a quick meal from McDonalds, I noticed something interesting on my tray.<\/p>\n

(No, it wasn\u2019t a Happy Meal toy or the nutritional content chart \u2013 it was a QR, or Quick Response<\/em>, code.)<\/p>\n

I\u2019m always interested in seeing what big companies, like McDonalds and Live Nation are doing with their mobile campaigns, so I scanned it with my iPhone.<\/p>\n

And this is what I saw.<\/p>\n

\"\"<\/a><\/p>\n

It\u2019s a tiny box prompting me for my zip code.\u00a0 Look how small the numbers are! (In case you can\u2019t see them, don\u2019t feel bad, neither could I.)<\/p>\n

After hitting submit, I was directed to a website.\u00a0 Not a website that was optimized for mobile, <\/a>but a FULL SIZED WEBSITE I could barely see on my iPhone screen.<\/p>\n

\"\"<\/a><\/p>\n

This is not the kind of mobile campaign I would expect from two large companies!<\/p>\n

Just because a campaign uses new technology like QR codes, doesn\u2019t mean it makes good use of that technology.\u00a0 Unfortunately, I see this kind of work all the time.<\/p>\n

traditional vs. digital agencies<\/strong><\/p>\n

The city \u2013 no, the world \u2013 is full of agencies that claim they \u201cget it\u201d.\u00a0 They understand technology.\u00a0 They understand your company and your needs.\u00a0 And they say they understand how to work in the digital world of today.<\/p>\n

But they don\u2019t.\u00a0 Think of it this way: Most agencies have been around for many years.\u00a0 Now, in business, we are used to thinking that longevity is a good thing.\u00a0 But consider how much the world has changed even in the last four or five years.<\/p>\n

There were no iPhones, let alone iPads.\u00a0 Mobile was in it\u2019s infancy. \u00a0Social media and group buying were also just beginning. \u00a0The world was a very different place.<\/p>\n

And that\u2019s the world that traditional agencies were born into.<\/p>\n

They created their business models and structured their ideas on an old world model.\u00a0 Those models worked great \u2013 in the world of yesterday.\u00a0 As new technologies shake old business models, they try their best to stay standing.\u00a0 But they won\u2019t be able to keep their balance forever.<\/p>\n

By contrast, customedialabs was born in the digital era.\u00a0 We are designed to be agile and at the forefront of emerging technologies.\u00a0 We don\u2019t tremble as changes shake our industry.<\/p>\n

Now, it\u2019s easy to abstractly say \u201cthey don\u2019t get it and we do\u201d.\u00a0 But let\u2019s use my McDonald\u2019s story as an example.<\/p>\n

As a born-digital agency, how would we have done that campaign differently?<\/strong><\/p>\n

To start, we wouldn\u2019t have to ask the user for their zip code! \u00a0Using geolocation, the mobile device would automatically detect the user\u2019s location.\u00a0 But if entering the zip code was a firm requirement, at least we would make sure the text was large enough to see.<\/p>\n

More importantly, the campaign would lead to a mobile optimized website!\u00a0 We talked a little about what makes a site \u201cmobile\u201d in a previous blog<\/a>, but to recap: mobile sites are optimized for a mobile user\u2019s needs.<\/p>\n

It looks like the purpose of this campaign is to encourage users to register for a summer concert sweepstakes.\u00a0 In that case, larger buttons with clearer calls to action would go a long way in creating conversions.<\/p>\n

That\u2019s just the beginning of what we could do with this campaign.\u00a0 In the new world, a campaign is about bringing a brand to life in the digital media channels of today and tomorrow.<\/p>\n

That is exactly customedialabs\u2019 expertise. And that, my friends, is something very few agencies can deliver effectively!<\/p>\n

Does your brand need a digital makeover?\u00a0 Is your brand using the latest technologies?\u00a0 If not, we\u2019d love to work with you.\u00a0 We\u2019re always looking for a new challenge and ways to take brands to the next level.\u00a0\u00a0 Give us a call anytime.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article is the first part of a series written by customedialabs\u2019 President and CEO Manos Sifakis. The other day, as I grabbed a quick meal from McDonalds, I noticed something interesting on my tray. (No, it wasn\u2019t a Happy Meal toy or the nutritional content chart \u2013 it was a QR, or Quick Response, […]<\/p>\n","protected":false},"author":3,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[182],"tags":[],"_links":{"self":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/449"}],"collection":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/comments?post=449"}],"version-history":[{"count":37,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions"}],"predecessor-version":[{"id":3760,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/posts\/449\/revisions\/3760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/media?parent=449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/categories?post=449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.customedialabs.com\/blog\/wp-json\/wp\/v2\/tags?post=449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}