We\u2019re only a few days into the new year, and it\u2019s not too late to add to your list of resolutions.\u00a0 Now is a great time to take a look at your brand\u2019s digital health and aim to get it in the best shape of its life!<\/p>\n
1. <\/strong>Make your website stronger<\/strong><\/p>\n The strength of a website isn\u2019t measured by the number of flashy graphics it has or by the volume of content it holds.\u00a0 It is measured by how hard it works to meet your goals.\u00a0 Does it drive users to purchase your product? Does it encourage users to sign up for your brand newsletter?\u00a0 Does it hook your readers with engaging content and branded apps?\u00a0 Whatever your goal may be, make sure your website is helping you meet it.<\/p>\n 2. <\/strong>Flex your mobile muscles<\/strong><\/p>\n How is your brand or product\u2019s mobile web presence?\u00a0 Hopefully, you have one.\u00a0 And hopefully, you have one that is optimized and produced specifically for your mobile user.\u00a0 (If not, here\u2019s some extra reading for you<\/a>.) The needs of a mobile user are different from a desktop user. Take some time in the new year to make sure your mobile site best represents your brand.<\/p>\n 3. <\/strong>Make your brand look better<\/strong><\/p>\n Does your brand need a facelift?\u00a0 A style update?\u00a0 Or maybe even a complete makeover?\u00a0\u00a0 Make 2012 be the year that your brand looks its best!\u00a0 There are easy ways to keep the look and feel of your brand while still keeping it fresh.\u00a0 Get a consultation – you might be surprised by how much better it can look.<\/p>\n 4. <\/strong>Reach new limits with social media<\/strong><\/p>\n There is only so far you can reach with one-way communication.\u00a0 Social media is a two-way conversation, enabling you to speak directly with your customers, and hear everything they are saying.\u00a0 Social media is certainly not new in 2012, but there are new ways to make the most of it.\u00a0 Take a good look at what you are doing, and think about how you might be able to stretch it even further.<\/p>\n 5. <\/strong>Keep your mind sharp by tracking your data<\/strong><\/p>\n With all of this talk about fitness and beauty, it\u2019s important that we don\u2019t neglect the brains behind your brand: data.\u00a0 Did you notice that both Facebook Insights and Google Analytics updated their tracking tools this year?\u00a0 It might be time for a refresher.\u00a0 Spend some time with your numbers and see what you might be missing.<\/p>\n