CRM White Paper

How traditional CRMs can be a detriment to your business

Better sales, stronger and more accurate pipelines

The introduction of CRM to the marketplace came with the promise of better sales organizations, stronger and more accurate pipelines, transparency and insight into sales personnel field level activity, and, in general, the hope of increased sales.

Has it worked?

This white paper aims to address:

  • Out of the box or out of pocket?
  • Adherence – what if they don't use it? What if they do? Does adherence = increased sales?
  • Unforeseen inefficiencies - How valuable is sales force time?