GlobalFit

Web Application

The Challenge

One of customedialabs' clients, a pioneer in corporate wellness programs, wanted to relaunch an application that would encourage employees of client companies to manage and maintain a healthy lifestyle through a fun, easy and motivational application.

branding research & analysis, trends, personas, scenarios, concept maps, storyboards, wireframes, screenflows

Our Solution

Using our extensive experience in delivering online solutions and providing interactive, easy-to-navigate applications, we redesigned the branded, information-rich digital solution to offer a rejuvenating experience for clients.

A Concept Brought to Life

We redesigned this app using gamification techniques to challenge and motivate the user. This gamification approach included features such as progress bars, challenges and highly visible goals. We also boosted functionality by developing a logic-heavy back end structure, thereby creating an application that could truly be tailored to each user.