software
Meeteor
- Branding
- Digital Launch Strategy
- UX/UI Design
- Website Design and Development
- Motion Graphics
Mission
Upfront
The Challenge
Create a branded digital ecosystem, then launch and promote a new product in the meeting productivity software category.
Style Tiles
Deep Dive
Discovery
Working with the Meeteor team, we dove into the competitive landscape of meeting productivity tools, and studied the competition on a positioning grid. Highlighting a unique selling proposition and brand tone, feel, and personality, the Meeteor brand came to life.
Elements
The Creative
Process
Photography
Targeted personas helped customedialabs visualize the Meeteor user. Beautiful light and a muted palette gave the brand a hip, and airy tone. Eye contact with the models draws the viewer in to their successful world.
Iconography
Clean, crisp, efficient iconography complimented and balanced the warmth of photography and mimicked the simplicity of the Meeteor interface.
Management
Theory
Real Life
Experience
Human-Centered
Design
Drive
Productivity
Healthy
Culture
Achieve
Results
UX/UI Design
Intuitive
Interactions
Wireframes
User-centered design and navigation matches the forward-thinking, practical brand, guiding users intuitively through the Meeteor experience. Responsive design makes Meeteor device agnostic, serving up a satisfying and productive user journey on desktop, tablet or mobile.
Social channels
Social Media
Engagement
Meeteor took full advantage of cross-channel social media platforms, each one building on the other. Pushing blog posts on Twitter, Facebook, and LinkedIn, and re-targeting website visitors with banner ads fostered organic conversation in real time with real people as well as attracting influencers to help champion the brand.
Video - Animation
Motion Graphics
A branded, animated video provided a perfect platform to showcase why the user needs Meeteor, how it works, and why it stands out in a crowded category. customedialabs motion graphics team beautifully captured the essence of the brand in visuals, content, voice over and audio tracks.
Storyboard
