You Are Here
You Are Here
Due to the increase of visits from mobile devices to their corporate website, our client turned to us to help them optimize their content and implement a digital effort. They needed an ongoing strategy to help navigate the digital world through different platforms while capturing market share and increasing sales.
of the Real Product
We created an innovative mobile site that would engage customers and entice new ones through the easy to use structure. Since the users were mostly interested in the company's products, we organized the mobile version of the website using a hierarchy for the layout according to the visitor's needs and requests.
Adhering to the global standards for designing mobile applications, our team worked through an extensive user-centered design process. Using sketches and wireframes we were able to structure, test and validate the effectiveness of the mobile experience.
To help users get directly to the information they wanted, we created a homepage that displayed all of our client's products and broke them out into categories for easy navigation. We utilized a flexible architecture as our client is a growing company and often has new features to present.
With our ability to create custom designs for mobile devices, our team used best practices to provide an easy-to-use navigation experience. Highly interactive features such as 360° product explorations were adapted for and supported on all website platforms.
Following the branding philosophy that was designed for the corporate website, we extended the style guide to the mobile presence in order to create consistency between the two platforms.