You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst the constant bombardment of information. To do so, brand messages need to provoke emotion in order to engage their audience.
How do you spark that emotion? Studies have indicated that people’s brains are designed to remember images more easily than words. Plus, let’s face it, people just enjoy watching videos. With the rise of YouTube as the second most popular search engine worldwide, it’s a no-brainer that the incorporation of video content into your digital strategy is a smart move.
Still not convinced? Take a look at some interesting facts explaining the reasons why your brand should implement videos into your marketing strategy. And since actions speak louder than words, we’ll show you what we mean:
Isn’t it amazing how much information can fit into a video less than one-minute long? Now, for some convincing facts that just may inspire you to give video a chance.
1. Email Marketing
Did you know that using a video in an introductory email increases the click-through rate by 96%? Recent email marketing research has shown that the implementation of video in an introductory email can reduce the number of subscriber opt-outs by 75%. Additionally, the use of video in email marketing campaigns can increase the subscriber-to-lead conversion rate by 51%. Pretty amazing numbers, right?
2. Video Storytelling is More Effective
According to Forrester Research, a one-minute video is worth 1.8 million words. This gives brands the power to deliver an information-rich message without causing the audience to lose interest. Who would rather read a two-page product description over watching a creative and informative video? No one, that’s who.
When it comes to SEO, incorporating video in your content marketing strategy will improve your ranking in Google Search Engine Result Pages (SERPs). Videos may act as a content quality signal, which in the latest algorithm, means higher rankings. Also, since YouTube is owned by Google, using YouTube to host your videos makes it almost certain that it will get a boost in SERPs.
4. Mobile & Tablet Video Consumption
According to Forbes, the adoption of smartphones and tablets grows each year, and research has shown that mobile and tablet shoppers are three times more likely to view a video over laptop or desktop users. Considering the fact that online video now accounts for 50 percent of all mobile traffic, by using video in your content marketing strategy you reach a constantly growing audience.
5. Higher Conversion Rates
Landing pages with video content have a much higher conversion rate compared to the same pages without video. Higher conversion rates means higher revenue, which, in turn, means higher Return on Investment (ROI).
We Practice What We Preach
As an example of compelling brand video content, you can check out one of our videos below. It has won several awards, the most recent being a Gold Award of Excellence by the Academy of Interactive and Visual Arts.