Category: Digital Marketing

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Mission Possible: TYPO3 CMS Transforms How Two Nonprofits Serve Their Causes Thanks to Customized Extensions

Mission Possible: TYPO3 CMS Transforms How Two Nonprofits Serve Their Causes Thanks to Customized Extensions

TYPO3, (our all-time favorite) open source content management system is changing the game for nonprofits. With a strong open source architecture that ...
Bounce Rates: What’s Good, What’s Bad, and Why You Should Give a Damn

Bounce Rates: What’s Good, What’s Bad, and Why You Should Give a Damn

Let's start with an ugly truth: We can't convince all the traffic on our website to stay and this is why we sweat over bounce rate. Bounce rate is the ...
When You Ignore SEO, Rankings Will Ignore You Too!

When You Ignore SEO, Rankings Will Ignore You Too!

So, you have invested in a fancy website which includes everything that will help your company grow on the web. You were excited for the launch… and t ...
Long tail keywords: What They Are & Why Sites Need Them

Long tail keywords: What They Are & Why Sites Need Them

Nearly all online retailers know the power of search engine optimization and keywords. These simple terms are the manner through which much of your we ...
10 Hints for an Effective Holiday Social Media Campaign

10 Hints for an Effective Holiday Social Media Campaign

Every holiday social media campaign can flourish this time of year, as it entices customers closer to your brand. Whether you’re aiming just to wish a ...
Optimize Your Conversion Rates With A/B Testing

Optimize Your Conversion Rates With A/B Testing

Which would you choose -- Blue or red call to action button? Male or female photo on your campaign landing page? Photo slide show or video for your we ...
Don’t Overlook Individual Level Analytics

Don’t Overlook Individual Level Analytics

As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt ...
Get Rid of Robo-Text Once and For All

Get Rid of Robo-Text Once and For All

This morning, I heard something so horrible, it made me cringe. It was a radio spot for a LASIK surgery center. The ad was written as a conversatio ...
3 Lessons Your College Professor Secretly Taught You About Creating Content

3 Lessons Your College Professor Secretly Taught You About Creating Content

Recently, I’ve stumbled on some fresh conversations about the amount of content and the length of content that marketers should strive to create.  Que ...
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