It’s almost the half-way point of 2012, The Year of the Mobile, and now is the perfect time to examine the status of your brand’s mobile strategy. Mobile devices are being used more than ever and it’s becoming increasingly apparent that the future of digital is mobile. Users, both physicians and consumers, want media-rich information on the go, and mobile platforms can help make this process streamlined, interactive and meaningful.
Here are some convincing mobile statistics that just might stop you in your tracks. These stats emphasize that NOW is the right time to get on the move with mobile inspiration. If you need guidance getting your mobile presence in top form or you want to learn more about how mobile can help grow your business, customedialabs can help.
Statistic #6 – Physicians almost doubled their use of tablets since 2011, reaching 62% in 2012, with the iPad being the dominant platform. (Manhattan Research: “Taking the Pulse Study”)
Statistic #5 – Also according to the “Taking the Pulse Study” by Manhattan Research, one-half of tablet-owning physicians have used their device at the point-of-care.
Statistic #4 – An estimated 81% of physicians use smartphones, up from 72% in 2010, according to survey of 2,041 physicians, by Manhattan Research in 2011.
Statistic #3 – The 45% of US doctors, who already interact with pharma online, would like to access product information on their smartphone or iPad. (Manhattan Research)
Statistic #2 – 26% of US adults used mobile devices for health information and tools in 2011, up from 12% in 2010. (Manhattan Research)
Statistic #1 – In 2011, mobile health applications generated about $718 million in revenue, about seven times more than the estimated $100 million generated in 2010. (Research2Guidance)
Any successful marketing effort requires a partner that knows your business. Your industry. Your customers. And your goals. Want to know more? Visit our website and let’s talk mobile together.
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