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10 Hints for an Effective Holiday Social Media Campaign
Every holiday social media campaign can flourish this time of year, as it entices customers closer to your brand. Whether you’re aiming just to wish a ...
Optimize Your Conversion Rates With A/B Testing
Which would you choose -- Blue or red call to action button? Male or female photo on your campaign landing page? Photo slide show or video for your we ...
Brands In The Digital Age: 7 Things You Need to Rethink Right Now
Your brand is a living, breathing organism. Or at least it should be. Far more than a logo or a cheesy mission statement that you have buried somewher ...
5 Reasons Why You Should Incorporate Videos Into Your Marketing Strategy
You are busy, aren’t you? So are most people these days. That’s why the messages brands communicate must make an immediate impact on people amongst th ...
Don’t Overlook Individual Level Analytics
As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt ...
The Irony of Big Data
In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month a ...
Optimization with Continuous Integration
As an agency grows and its talent reservoir expands, as it has dramatically for customedialabs, so can the challenges associated with a collaborative ...
5 Reasons We Build with TYPO3
There are a lot of options for a Content Management System so, as Head of Back-End Development, I am sometimes asked why we choose to architect with T ...
Why Your Business Should Be Using Video
Just how powerful is video as a tool for your brand?
Consider this statistic: casual web surfers spend an average of 40 seconds on a text website a ...