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As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt to gain intelligence from all resulting data. Much concentration is put toward the assembly …Read the Article

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In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the interaction of the Brand Engagement Trinity™, E stands for engagement, x is the multiplication …Read the Article

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As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have …Read the Article

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Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is transformative brand experiences. We have developed an equation to illustrate how these tenets interact. E=xDC³ For …Read the Article

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As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency model. The optimal outcome for this type of agency expansion is having creative and …Read the Article

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In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month and, chances are, you will see a piece on big data and how, if …Read the Article

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Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rapid evolution of digital channels and solutions has changed the way agencies approach brand …Read the Article

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Here at customedialabs, we know good UX design! Of course, that also means we know bad UX design when we see it. Sometimes, it is a little mistake that catches our eye. Other times, we run across an …Read the Article

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As an agency grows and its talent reservoir expands, as it has dramatically for customedialabs, so can the challenges associated with a collaborative work process. On the technical side of project development, work can be distributed amongst several …Read the Article

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