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Don’t Overlook Individual Level Analytics

Don’t Overlook Individual Level Analytics

As the number of channels available for marketing teams (both digital and non-digital) continues to grow, so do the number of ways businesses attempt ...
Brand Engagement Trinity™: Part Three

Brand Engagement Trinity™: Part Three

In the final installment of the Brand Engagement Trinity™ I will address the last of the three tenets: adaptation. In our equation illustrating the in ...
The Brand Engagement Trinity™: Part Two

The Brand Engagement Trinity™: Part Two

As we discussed in our previous post, Brand Engagement Trinity: Part One, here at customedialabs we believe that the future of brand engagement is co ...
The Brand Engagement Trinity™: Part One

The Brand Engagement Trinity™: Part One

Transformative Brand Experiences At customedialabs, we believe the future of brand engagement is comprised of three tenets, the first of which is t ...
Dominating in the new era of brand engagement

Dominating in the new era of brand engagement

As I discussed in my previous post, the future of brand engagement is digital, which is driving the transformation of the typical marketing agency mod ...
The Irony of Big Data

The Irony of Big Data

In today’s digital marketing environment, big data is big business. Spend any time in the marketing blogosphere or reading the trade pubs this month a ...
Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Why Your Agency (And Therefore You) Won’t Succeed in the New Era of Brand Engagement

Having started customedialabs 13 years ago, I have watched the agency landscape develop from the early days of the digital era. The appearance and rap ...
5 User Experience Mistakes to Avoid

5 User Experience Mistakes to Avoid

Here at customedialabs, we know good UX design! Of course, that also means we know bad UX design when we see it. Sometimes, it is a little mistake tha ...
Optimization with Continuous Integration

Optimization with Continuous Integration

As an agency grows and its talent reservoir expands, as it has dramatically for customedialabs, so can the challenges associated with a collaborative ...
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